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Graduate B2B Social Media Manager at Canonical

CanonicalLagos, Nigeria Digital Marketing
Full Time
We deliver open source to the world faster, more securely and more cost effectively than any other company. We develop Ubuntu, the world’s most popular enterprise Linux from cloud to edge, together with a passionate global community of 200,000 contributors. Ubuntu means 'humanity to others'​. We chose it because it embodies the generosity at the heart of open source, the new normal for platforms and innovation.

What your day will look like

  • Create, schedule and publish content and campaigns across multiple social media channels
  • Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
  • Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions
  • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
  • Be responsible for executing A/B and multivariate growth tests
  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
  • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
  • Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

  • Interest in managing social media platforms for a tech brand with a very technical audience
  • Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
  • Experience with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective
  • Experience with educational content funnels, and using video as a core social media marketing asset
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Willingness to travel up to 4 times a year for internal events

Method of Application

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