Termii is a communications platform that allows African businesses to send messages to anyone across SMS, email, voice, and instant messaging channels. With Termii businesses can; 1. Verify customer identity & transactions 2. Send product notifications to customers 3. Generate personality and engagement insights from customer transactions
Position Description
- As the Head of Brand and Marketing at Termii, you will play a pivotal role in shaping the company's brand identity, positioning, and marketing strategies.
- You will lead a dynamic team of marketing professionals and collaborate closely with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth.
Main Duties and Responsibilities:
- Develop and execute comprehensive marketing strategies to enhance Termii's brand visibility and market presence.
- Lead the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, email, and events.
- Define and communicate Termii's brand positioning, messaging, and value proposition to target audiences.
- Drive customer acquisition and retention efforts through data-driven marketing initiatives and customer segmentation strategies.
- Collaborate with product management and sales teams to align marketing efforts with business objectives and drive product adoption.
- Conduct market research and competitor analysis to identify emerging trends, opportunities, and threats in the industry.
- Manage the marketing budget effectively, monitor campaign performance, and optimize marketing efforts for maximum ROI.
- Build and nurture relationships with key stakeholders, partners, and influencers to amplify Termii's brand reach and impact.
- Lead, mentor, and inspire a high-performing team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
Requirements and skills
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience (Minimum 4 years) in a senior marketing leadership role, preferably within the technology or SaaS industry.
- Demonstrated track record of developing and executing successful marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
- Strong understanding of digital marketing channels, analytics, and performance metrics.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with the ability to translate market insights into actionable marketing plans.
- Results-oriented mindset with a focus on delivering measurable outcomes and driving business impact.
- Experience managing cross-functional teams and collaborating with stakeholders at all levels of the organization.
Benefits and Perks
- Comprehensive health and wellness benefits including access to Gym, Spa etc.
- In addition to national and state observed holidays, team members get 20 days paid time off.
- 10 paid study leave days per year
- 10 paid sick days per year
- Light daily refreshments at work
- Hybrid Work Structure (3 days remote, 2 days On site)
- Paid parental leave days for new parents (i.e Maternity/Paternity leave)
- 13th Month
- Celebration benefits (Birthday, Wedding, Childbirth)
- Monetary Support (in the event of loss of a loved one)
- ICT Allowance
- Dynamic and inclusive work environment
- Learning and Development opportunities
Method of Application
Signup to view application details.
Signup Now
