UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP® operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.
Duties & Responsibilities
- Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives
- Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads.
- Continuously plan and execute brand engagement activities across digital and physical media.
- Manage and ensure top-notch content development for both online and Offline channels.
- Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business.
- Ensure all external communications are consistent with brand guidelines
- Have oversight for all technical, creative and content production process
- Provide input to the budgeting process for strategic/tactical marketing planning.
- Support the implementation of strategic through the line marketing activities including all internal communications, branding, events and sponsorships, merchandise management.
- Support the development of brand strategies and marketing plans across subsidiaries.
- Enforce brand consistency and drive brand quality across all platforms
- Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies.
- Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs. Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and develop appropriate response.
- Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook.
- Supervise all assigned marketing services executives to ensure that objectives are met.
- Any other related responsibilities as would be assigned.
Requirements
- Candidates should possess a BA / B.Sc Degree with 7 - 11 years work experience.
Method of Application
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