Ivee consulting provides expert solutions in manpower, event management and real estate, driven by exceptional service and long-term partnership.
Position Overview
- The Head of Corporate Communications and Digital Marketing will be responsible for managing the organization’s internal and external communication strategies while overseeing all digital marketing, branding, and social media initiatives.
- This individual will ensure that communication efforts are aligned with the organization’s goals and values, promote brand consistency, and maintain a strong online and offline presence.
Key Responsibilities
Corporate Communications:
- Develop and implement internal and external communication strategies to promote the organization’s vision, mission, and values.
- Draft and distribute press releases, speeches, and statements, ensuring accuracy and alignment with corporate goals.
- Conduct internal audits of communication processes to ensure clarity, professionalism, and compliance with organizational standards.
- Manage crisis communications and act as the primary point of contact for media relations.
- Maintain relationships with media outlets, stakeholders, and partners to foster positive publicity.
Digital Marketing and Social Media:
- Oversee the digital marketing strategies to increase customer acquisition, engagement, and brand awareness.
- Oversee content creation and management for all social media platforms, ensuring alignment with the brand’s voice and goals.
- Monitor and analyze digital campaign performance using analytics tools, and provide actionable insights to improve ROI.
- Ensure that all digital platforms comply with governance policies, including data protection and cybersecurity regulations
Branding and Advertising:
- Oversee the development and execution of branding strategies to enhance brand identity and visibility.
- Manage advertising campaigns across traditional and digital media to achieve marketing objectives.
- Ensure all marketing and branding materials meet quality and compliance standards.
Oversight and Scrutiny:
- Implement oversight frameworks for all communication and digital marketing efforts to ensure accuracy, consistency, and compliance.
- Regularly review and evaluate all external communications, digital content, and advertisements to uphold the organization’s reputation.
- Collaborate with cross-functional teams to ensure communications and marketing align with corporate objectives.
Key Performance Indicators (KPIs)
- Media Coverage: Positive media mentions and coverage of organizational initiatives.
- Campaign Performance: Achievement of targeted metrics for digital marketing campaigns (e.g., impressions, click-through rates, conversions).
- Brand Awareness: Increase in brand recognition and positive sentiment among target audiences.
- Internal Communication Effectiveness: Employee feedback and participation in internal communication initiatives.
- Compliance: Adherence to standards across all communication channels.
- Social Media Growth: Increase in followers, engagement rates, and reach across all platforms.
- Crisis Management: Timely and effective handling of media crises or negative publicity.
Qualifications and Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. A Master’s degree is a plus.
- Minimum of 7 years of experience in corporate communications, digital marketing, or a similar role.
- Proven track record of managing digital marketing campaigns and social media strategies.
- Exceptional writing, editing, and verbal communication skills.
- Strong understanding of branding, advertising, and public relations principles.
- Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, HubSpot).
- Demonstrated ability to manage multiple projects and meet deadlines under pressure.
- Experience in governance and compliance within communication and marketing.
- Strong leadership and team management skills.
- Familiarity with financial or digital banking sectors is an advantage.
Additional Skills:
- Strategic thinking and problem-solving abilities.
- High attention to detail and commitment to quality.
- Excellent interpersonal and stakeholder management skills.
- Creativity and adaptability in a fast-paced environment
Method of Application
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