PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories - personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ Cussons Group employs over 5000 people across Africa, Europe, Asia, and North America.
Job Purpose
Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies
Reports to
Head of Marketing, Family Care
Significant Relationships
(Internal & external)
- Regional Marketing team
- Brand Activation team
- Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
- Advertising agencies & Service providers
Key Accountabilities
- Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability
- Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
- Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
- Explore & exploit new growth opportunities for the category.
- Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
- Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
- Define pricing policy for products within the category/brand portfolio in the Region
- Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans
- Participate actively in company-wide initiatives as required – e.g. Margin Improvement
- Proactively identify sources and resource needs to support brand growth
Job Context & Special Features:
May require
- Significant in-country and regional travel
- International travel
- Flexibility to work on weekends
Qualification , Experience & Competencies
Qualifications Experience
- Bachelor Degree
- Over 7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- Post graduate degree is desirable
- IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical skills
Consumer Champion
- Insight generation (Proven strength)
- Communication (Mastery)
- Digital (Proven strength)
Brand Champion
- Brand propositions (Proven strength)
- Strategy (Proven strength)
Profit and Growth Champion
- Commercial delivery (Mastery)
- RTM (Mastery)
Innovation Champion
- Innovation (Proven strength)
- NPD and PLM (Mastery)
Business Leader
- Personal leadership (Proven strength)
- Personal drive (Proven strength)
- Talent development (Proven strength)
Method of Application
Signup to view application details.
Signup Now
