WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria. We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.
Responsibilities
- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.
- Provide feedback into product development and service offers and participates in their development collaborate to create, launch and track performance of product and service offerings in our markets.
- Develop and deliver appropriate field sales enablement tools.
- Develop and execute comprehensive marketing strategies to strengthen the company's brand image and increase market penetration.
- Create compelling marketing communication materials, including brochures, presentations, and newsletters, to effectively convey the brand's value proposition to target audiences.
- Manage creative production of online and offline marketing assets, graphic design, video production and web development.
- Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
- Work with Consulting and Sales to cultivate reference accounts for products and services.
- Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds.
- Drive campaign management for client acquisition programs across multiple channels.
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
- Provide assistance on press releases, contributed articles, presentations, events, and conferences.
- Stays abreast of market trends to drive topics for client webinar and whitepaper strategies.
- Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.
Requirements
- Minimum of 6 years work experience as Head of Marketing or Assistant Marketing Manager within the financial sector
- Experience running successful marketing campaigns.
- Leadership and Project management skills with the ability to set and prioritize goals.
Analytical Skills
- Excellent Oral and writing communication skill
- BSc or Masters degree in related role will be an added advantage.
Method of Application
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