Crafting and building perception is AGI's core. There is the need for a well-preserved image of a brand to the public. We help you map out and define your audience while creating messages tailored to suit them. In the process, we help you introduce your values to your consumers through avenues such as branding, advertising, marketing campaigns, video production and other specific services built to your specification and requirement. We are steadily building a global brand with a team whose core values are loyalty, creativity and the power of dominating wherever we go.
About LagosCityInfo
- LagosCityInfo is a tourism and hospitality brand in Lagos. It is a platform that is committed to promoting a lifestyle that is rich in culture and heritage. Our focus is on impacting the lives of our audience by exposing them to diverse experiences in shopping, dining, nightlife, art, and entertainment, events, and the vibrant lifestyle of Lagos.
- Our brand offers a range of services including event PR, booking services for luxury accommodations, and business promotion opportunities. We are committed to showcasing the best of Lagos and connecting our audience with unique experiences in the city.
Job Description
- We are seeking a highly skilled and motivated Brand Manager to join our team at LagosCityInfo.
- The Brand Manager will play a pivotal role in shaping the brand's image, increasing visibility, revenue and driving engagement with our target audience. The ideal candidate will have a passion for business development, vibrant lifestyle and a deep understanding of Lagos culture and lifestyle.
Responsibilities
- Take ownership of and run the Proft&Loss with full accountability in bottom- and top-line results and reporting. (Full P&L responsibility means you will be responsible for driving revenue and managing all expenses including sales, marketing, and customer service and product development)
- Manage every communication element of advertising and marketing including creative, copy, layouts, and production.
- Develop and implement comprehensive brand strategies to increase revenue and visibility.
- Manage all aspects of the brand's presence across digital and traditional marketing channels, including social media, email campaigns, offline promotions, and increase conversions on the website.
- Manage offline and online client relationship, customer acquisition and retention programs including SEO, email, affiliate, graphics, and social media marketing.
- Prepare regular reports for upper management.
- Provide solutions to issues (e.g., profit decline, loss of business to competitors, etc.).
- Monitor and analyze key performance metrics to measure the effectiveness of branding and marketing efforts.
- Stay updated on industry trends and competitor activities to identify opportunities for growth and innovation.
- Represent LagosCityInfo at industry events, conferences, and networking opportunities.
- Additional duties as assigned or deemed necessary for effective business operations.
Qualifications
- Bachelor's Degree in Marketing, Communications, Business Administration, or related field.
- Proven experience (3+ years) in brand management, marketing, Account management or related roles.
- Strong understanding of digital marketing principles and tools, including social media management and analytics.
- Excellent communication skills with the ability to craft compelling narratives and engage diverse audiences.
- Creative thinker with a keen eye for design and visual aesthetics.
- Knowledge of the Lagos market, nightlife, content creation, and entertainment industry
- Living on the Island with a good phone and video editing skills is a plus.
Method of Application
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