Lead Digital, Media & Brand Sponsorships at Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high speed broadband through DSL,IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 264 million customers across its operations at the end of July 2012.

Job Purpose

Go to Market, lead end to end the creative development, planning and execution of all Digital Brand and Communication initiatives for Airtel Brand within the framework of an agreed strategy, meeting operational targets for consumer engagement, TOMA, revenues, profitability and increased brand equity; also lead acquisition and leveraging of all brand sponsorships, assets, properties and brand ambassadors to deliver on key brand benefits, build brand equity and achieve maximum return on investment.

Key Accountabilities

• Develop overall brand media strategy and create rationale for quarterly media spend to keep brand.
• Review of Media strategy and execution plan for campaign plans based on media behavioral patterns and audience spread to reach the right target audience with detailed attention to: Budget allocation by zones/regions, Media selection rationales based on product/service objectives/target consumers.
• Set campaign objective assessment parameters based on GRPs, cost per thousand and SOV.
• Create and execute innovative media ideas for efficiency and effectiveness.
• Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities.
• Provide an insights-based mapping of current path-to-purchase, inclusive of the role of media, influencers & digital channels.
• Develop and maintain a test and learn agenda built to pilot new content formats, ad technologies, partners, and platforms.
• Development of Airtel Brand Digital Strategy, governing all communications (for master brand and sub brands) and creative/advertising developments in a manner that will reinforce the key brand benefits, awareness and drive consumers engagement and action.
• Drive consumer engagement strategy using content and engagement strategy. Create periodic digital activations that leverage follower's areas of interest.
• Champion strategy and approach to sponsorship (properties, icons and assets) for the entire Airtel Nigeria business inclusive of regional strategies.
• Evaluate current and future potential for sponsorship initiatives and build leveraging strategy around the platforms.
• Execute the strategy guidelines and Provide governance and support to the regions for events and sponsorship priorities per region.
• Lead the management of agencies; Digital creative, Media agencies, Monitoring Agencies and ensure outstanding output and good turnaround time on projects.
• Ensure regulatory compliance on All advertising guidelines s and keep Airtel on the good side of the related regulatory bodies.

Education & Experience

• A recognized university degree.
• Media (Traditional & Digital) experience, Sponsorship & Brand Management experience (No less than 8 years).
• Project Management qualification will be an advantage.
• Understanding of the rudiments of Brand Management and execution.
• Use of media, brand activation, digital campaign.
• Good interpersonal and relationship building skills.
• Master in business administration would be preferred additional qualification dependent on experience.

Skills & Competencies

• Must demonstrate strong knowledge in communications and brand building.
• Must demonstrate sense of urgency in jobs execution, and willing to engage Stakeholders with integrity and respect.
• She/he must be prepared to put in extra work hours when necessary.
• She/He must be willing to travel.
• Project Management skills.
• Be able to write Project Documents/Briefs.
• Ability to work well in teams.
• Ability to influence decision at Exco level.
• Achieving Business Success and relationship management.
• Delighting the customers.
• Proactive and displaying Entrepreneurial Spirit.
• Ability to work under pressure.
• 8-10 years media planning and buying experience from Media Independents Practitioners Association of Nigeria (MIPAN) agency and involved in managing a multinational account.

Method of Application