Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!
Key Responsibilities:
- LinkedIn Campaign Management: Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition.
- LinkedIn Ads Strategy: Manage and optimize LinkedIn Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments.
- Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
- Analytics and Reporting: Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights.
What Success Looks Like:
- Lead Generation Efficiency: Your targeted campaigns on LinkedIn Ads have measurably increased lead quality and quantity.
- Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
- Strategic Contribution: You've successfully integrated reporting insights to enhance the targeting and effectiveness of campaigns.
Required Skills and Qualifications:
- Proven Experience: At least 3-5 years in paid media management with significant B2B technology sector experience.
- LinkedIn and Google Ads Expertise: Extensive experience in managing and optimizing campaigns on these platforms.
- Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
- Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.
Method of Application
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