Green Africa is a Lagos-based airline with a mission to be the quality airline that will better connect people and resources in Nigeria, and further, open up the West African seaboard. Through safe, quality, and affordable air travel, we seek to profitably be significant contributors to the economic development of Nigeria and the African continent. Generally speaking, we love to think that we are in the business of creating a future full of possibilities in the region.
Qualifications
- Bachelor's degree in any related field?
- Proven track record of developing and executing successful brand marketing campaigns and initiatives
- Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms
- Experience in managing media relations, PR activities, and crisis communication
- Solid understanding of digital marketing channels, social media platforms, and content marketing strategies
- Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment
- Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively
Job role
- Developing and implementing comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement
- Creating and maintaining a consistent brand identity and ensuring that all brand touchpoints align with the company's vision, values, and positioning
- Collaborating with cross-functional teams, including Commercial Studios and Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience
- Managing and overseeing all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events
- Monitoring industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning
- Developing and maintaining strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage
- Leading crisis management and reputation management efforts, ensuring effective communication during challenging situations
- Conducting market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies
- Collaborating with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints
- Monitoring and analyzing brand performance metrics, track campaign effectiveness, and provide regular reports to senior management
Method of Application
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