Green Africa is a Lagos-based airline with a mission to be the quality airline that will better connect people and resources in Nigeria, and further, open up the West African seaboard.
Job role
- Developing and implementing comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement
- Creating and maintaining a consistent brand identity and ensuring that all brand touchpoints align with the company's vision, values, and positioning
- Collaborating with cross-functional teams, including Commercial Studios and Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience
- Managing and overseeing all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events
- Monitoring industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning
- Developing and maintaining strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage
- Leading crisis management and reputation management efforts, ensuring effective communication during challenging situations
- Conducting market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies
- Collaborating with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints
- Monitoring and analyzing brand performance metrics, track campaign effectiveness, and provide regular reports to senior management
Qualifications
- Bachelor's degree in any related field?
- Proven track record of developing and executing successful brand marketing campaigns and initiatives
- Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms
- Experience in managing media relations, PR activities, and crisis communication
- Solid understanding of digital marketing channels, social media platforms, and content marketing strategies
- Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment
- Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively
Method of Application
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