Population Services International (PSI) is a global nonprofit organization focused on the encouragement of healthy behavior and affordability of health products. PSI was founded in 1970 to improve reproductive health using commercial marketing strategies and has expanded to work in over 50 countries in the areas of malaria, family planning, HIV, diarrhea, pneumonia and sanitation. PSI is headquartered in Washington, DC. A hallmark of PSI is a commitment to the principle that health services and products are most effective when they are accompanied by robust communications and distribution efforts that help ensure wide acceptance and proper use. PSI works in partnership with local governments, ministries of health and local organizations to create health solutions that are built to last. HISTORY PSI was founded in 1970 to improve reproductive health using commercial marketing strategies. For its first 15 years, PSI worked mostly in family planning (hence the name Population Services International). In 1985, it started promoting oral rehydration therapy. PSI’s first HIV prevention project — which promoted abstinence, fidelity and condoms — began in 1988. PSI added malaria and safe water to its portfolio in the 1990s and tuberculosis in 2004. HEALTH IMPACT PSI has an uncompromising focus on measurable health impact and measures its effect on disease and death much like a for-profit measures its profits. Just last year PSI saved the lives of 9,246 mothers, prevented 3,896,671 unintended pregnancies, stopped 234,367 new HIV infections, and avoided 379,286 deaths due to diseases like malaria, diarrhea and pneumonia that most threaten young children. PROGRAM LOCATION World headquarters in Washington, D.C., programs in more than 50 countries, European office in Amsterdam. PEOPLE More than 8,900 staff work for PSI and its affiliates. PSI’s expatriate staff is about 1% of the overall workforce. Support services and advocacy are provided by staff in Washington, D.C., and Amsterdam, Netherlands. PSI’S MISSION PSI makes it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services. PSI’S VALUES Measurement: Evidence, research, metrics and evaluation inform our choices.
Pragmatism: We strive for excellence, but useful and timely are better than perfect.
Honesty: We act with integrity, share what we achieve, and admit when we fail.
Collaboration: Active partnering drives impact.
Trust: We have confidence in our people to make good decisions.
Commitment: We build local capacity and programs that last.
We are looking for an experienced and result-driven Marketing and Brand Development Specialist in Nigeria to join our awesome team that is passionate about understanding and meeting the needs of Nigerians with focus on the health needs of women! Sound like you? Read on.
Job Overview
The Marketing and Brand Specialist will play a crucial role in developing and executing marketing strategies to promote PSI Nigeria’s Health products and enhance brand visibility. This position requires a creative and strategic thinker with a deep understanding of digital marketing and a proven track record in building and managing successful product brands.
Your contribution
Brand Development:
- Develop and implement comprehensive brand strategies to enhance the visibility and market presence of PSI Nigeria’s products.
- Create and maintain a consistent brand identity across all marketing channels.
Digital Marketing:
- Leverage digital marketing channels, including social media, email marketing, and SEO, to drive brand awareness and product sales.
- Develop and execute online campaigns to reach target audiences effectively.
Product Marketing:
- Plan and execute product launches, including the development of marketing collateral, product positioning, and messaging.
- Conduct market research to identify consumer needs and trends, informing product development and marketing strategies.
Content Creation:
- Create engaging and relevant content for digital platforms, including social media, blogs, and other online channels.
- Collaborate with internal teams and external partners to generate compelling and informative content.
Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
- Provide regular reports and insights to leadership on marketing performance and areas for improvement.
Brand and marketing strategy development
Market Research:
- Conduct thorough market research and analysis to identify emerging trends, competitive threats, and growth opportunities.
Budget Management:
- Work closely with the finance team to develop and manage revenue budgets, forecasts, and performance metrics and implement cost-effective measures to maximize profitability.
What are we looking for?
- Bachelor’s degree in marketing, Business Administration, or a related field.
- At least 4 years of experience in product marketing and brand management, with a focus on digital marketing.
- Proven track record of successfully launching and managing product brands in the digital space.
- Strong analytical skills and proficiency in using analytics tools to measure campaign performance.
Key Personal Competencies
- Digital marketing expertise, including SEO, social media, email marketing, and online advertising.
- Creative thinking and the ability to develop innovative and impactful marketing campaigns.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Strong understanding of market trends, consumer behavior, and digital marketing.
Method of Application
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