Marketing Assistant at Workforce Group

Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organisational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders. At Workforce, we are committed to helping our clients perform at the highest levels and achieve their desired success. We pride ourselves in our ability to consistently adopt structured, rigorous and well thought through diagnostics process focused at understanding the peculiar needs of our clients and then design, develop and deploy customised innovative solutions and interventions to meet those needs. Our service offerings are targeted at both private and public sector organisations in Nigeria, the West African Sub-region, and other organisations across the world seeking value adding solutions to the issues and challenges militating against employee performance and organisational effectiveness. Currently, our client portfolio comprises of 75% of financial institutions in Nigeria, Top 10 FMCG companies in Nigeria Top 5 Telecommunication Service providers in Nigeria. Leading Oil & Gas Companies Leading Advertising & Marketing Communications Companies Leading Real Estate Firms Leading Services and Trading Companies

Job Summary

• The Marketing Assistant will be responsible for liaising with agencies and coordinating the development of the strategies and policies of the Marketing Department, as per the strategy of the company to contribute to the targets for growth and profitability of the company, as well as to maintain and develop competitive brands for the future, providing them with functional and emotional content.

Strategic Marketing:

• Implement a strategic marketing plan for the Group.
• Drive new product development and packaging development.
• Monitor brand equity across the region to ensure alignment to strategies/plans.

Commercial Acumen:

• To drive profitable brand management
• Adaptability to change
• Build and manage the Integrated Marketing Plan 3)

Project Management:

• New Product Initiation (NPI).
• Apply Project Management Process.
• Brand Communication /Advertising.
• Ensures communication to all relevant stakeholders during projects.

Insight Generation:

• Interpret data, identify opportunities, prioritize, develop a clear brand vision.
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
• Interpret data, identify opportunities, prioritize, develop a clear brand vision.

People Management:

• Ensure efficiency among team members by setting clear KRAs & KPIs.
• Direct, train, and motivate team members to ensure consistency in productivity.
• Manage the Team's Performance Management.

Requirements

• Minimum of a bachelor’s degree in Marketing / Relevant Degree and MBA/M.Sc. In Marketing will be an advantage.
• Understanding of Brand Communication /Advertising.
• 5 years (at least 3 years, industry experience 4 years minimum).
• Relevant Postgraduate or Professional Qualification would be an added advantage.
• Manufacturing / FMCG / Construction.

Method of Application