SKIN101 is a medical service provider located in the heart of Abuja, Nigeria’s capital city. Our focus is diagnosing and treating cosmetic and non-cosmetic skin conditions in all ages, improving physical appearance while emphasizing preventive medicine and the overall health and wellness of patients through the anti-aging and wellness medical service. We understand that many factors affect health, including exercise, diet, environment, heredity and the stress associated with the daily hustle and bustle of life. And we also understand that people want to look as good as they feel and feel as good as they look. SKIN101 provides and brings a unique and holistic approach to looking and feeling good by offering dermatology, aesthetic/antiaging and wellness medical services all in one platform and under one roof. We offer a wide range of treatments, products and services for skin of color while offering every patient a very individualized and customized plan to help them not only fulfill their goals of healthy, flawless skin and looks but help them maintain good internal health as well. Our wide range of services are world standard, using the latest technology and science, meeting even the most difficult needs in the most difficult cases. The MISSION of SKIN101 is to provide a PATIENT CENTRIC HOLISTIC approach, to looking and feeling great through WORLD STANDARD, EVIDENCE BASED Dermatology, Aesthetic/ Anti-aging and Wellness medical services. Our VISION is IMPACTING LIVES by building a GLOBAL BRAND that provides medical aesthetic and skin care solutions for SKIN OF COLOR through REVOLUTIONARY products, services and education. At the center of our philosophy at SKIN101 is the promotion of Skin health and healthy living. Our whole team is dedicated to educating every patient we meet on their skin and complete well-being. We believe that once you encounter us, you will change the way you view and treat your skin and health forever.
Responsibilities:
- Brand Development and Management: Lead the development and implementation of brand strategies to position the company as a trusted leader in the aesthetic, dermatology health, and wellness industry. Define brand values, messaging, and positioning to resonate with target audiences and differentiate us from competitors.
- Market Research and Insights: Conduct market research, customer surveys, and competitor analysis to gain insights into market trends, consumer preferences, and competitive landscape. Utilize findings to inform brand and marketing strategies.
- Marketing Strategy Development: Develop comprehensive marketing strategies aligned with business objectives to drive brand awareness, patient acquisition, and customer engagement. Identify key marketing channels and tactics to effectively reach target audiences.
- Integrated Marketing Campaigns: Conceptualize and execute integrated marketing campaigns across multiple channels, including digital, social media, print, events, and partnerships. Collaborate with creative and content teams to develop compelling campaign assets and messaging.
- Digital Marketing Optimization: Oversee digital marketing initiatives including SEO, SEM, social media, email marketing, and website optimization. Monitor campaign performance, analyze data, and optimize strategies to maximize ROI and drive lead generation.
- Brand Consistency and Compliance: Ensure brand consistency and compliance across all marketing materials, communications, and touchpoints. Develop brand guidelines and standards to maintain a cohesive brand identity.
- Collaboration and Cross-functional Alignment: Collaborate effectively with internal teams including sales, operations, and clinical staff to ensure alignment of brand and marketing initiatives with business goals and operational requirements.
- Performance Analysis and Reporting: Track and analyze key performance metrics to evaluate the effectiveness of brand and marketing strategies. Generate regular reports and insights to measure ROI, identify opportunities for improvement, and drive continuous optimization.
Requirements and Qualification:
- Bachelor's degree in Marketing, Brand Management, or a related field. Master's degree preferred.
- Proven experience (3 - 4 years) in brand strategy, marketing strategy, or related roles within the healthcare, and aesthetics medicine industry.
- Strong strategic thinking and analytical skills with the ability to translate insights into actionable strategies.
- Proficiency in digital marketing tools and platforms such as Google Analytics, CRM systems, and social media management tools.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinker with a passion for innovation and brand storytelling.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Method of Application
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