d.light is a global social enterprise which was initially founded to eradicate the kerosene lamp for the 2 billion people living without access to reliable power. Since the company was founded in 2006, d.light has enabled 50 million people in Africa and South Asia to upgrade from dim, dangerous and expensive kerosene lanterns to clean, bright and affordable solar-powered lighting and is well on its way to achieving ahead of schedule the original vision of empowering 100 million people by 2020. With an expanding product range currently distributed in over 15,000 retail outlets in over 60 countries to over 50 million customers and with an increasingly recognized brand, d.light’s vision and our customer’s needs have grown beyond the eradication of the kerosene lantern. We believe we can build on this powerful foundation to provide affordable solar energy solutions for families that are not connected to the grid. We believe market development for solar is akin to the early stages of the mobile phone industry - rapidly growing consumer-driven adoption of the latest global technology leapfrogging less functional and more costly utility-based alternatives.
Position Description
We are seeking a highly creative and skilled Marketing Campaigns Manager who will be is responsible for planning, executing, and managing marketing and advertising campaigns for clients to promote products, services, and initiatives. As part of our marketing team, you will also be responsible for creating visually captivating designs for our social media platforms, developing branding materials, and producing engaging videos to support our marketing campaigns.
Roles Responsibilities
Campaign Management:
- Create and manage project timelines, budgets, and resources to ensure successful campaign delivery.
- Conduct market research and analysis to identify target audiences and develop effective messaging strategies.
- Collaborate with cross-functional teams, including creative, digital, and sales, to ensure campaign integration and alignment.
- Monitor and analyze campaign performance metrics to optimize results and ROI.
- Manage vendor relationships and negotiate contracts to ensure cost-effective campaign execution.
- Stay up to date with industry trends and best practices to continuously improve campaign effectiveness.
- Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.
- Communicate campaign progress and results to senior leadership and other stakeholders.
- Ensure compliance with legal and regulatory requirements, including data privacy and advertising standards.
Visual Design & Video Production:
- Create visually appealing and effective designs for social media, posters, banners, and other POSM materials mockups.
- Ensure that designs are consistent with brand guidelines and reflect the desired message and tone.
- Shoot and edit videos that effectively communicate the desired message and tone.
- Ensure that videos are of high quality and meet technical requirements for various platforms.
- Capture videos and pictures of special company events and activities.
Brand Identity and Consistency:
- Maintain brand consistency across all marketing materials and campaigns.
- Understand the brand guidelines and apply them to the design and video elements.
- Ensure the visual content reflects the brand's values, tone, and personality.
- Manage time effectively to ensure that design projects are completed on schedule.
- Prioritize tasks to ensure that urgent projects are completed first.
- Proactively manage workload to prevent backlog and ensure timely completion of projects.
- Ensure Monthly social media designs are designed a month ahead. For example, May creatives should be completed by April 1st.
Quality Assurance:
- Conduct quality checks on designs and videos to ensure that they meet the desired standards.
- Use feedback from the social media Officer and Team Lead to make necessary revisions and ensure that designs meet their needs.
- Ensure that all final designs and videos are technically correct and suitable for their intended purpose.
- Ensure all final designs are properly filed and labeled.
Leads Generation and Content Tracking & Support:
- Collaborate with the marketing team to ensure the visual content effectively communicates key messages and attracts leads.
- Develop visually compelling lead generation assets, including landing pages, banners, call-to-action buttons, and email templates.
- Optimize the design elements to encourage user engagement and conversion.
- Work closely with the marketing team to align design concepts with lead generation strategies and target audience preferences.
Collaboration and Communication:
- Collaborate with stakeholders such as the social media Officer to understand their design needs.
- Communicate effectively with the social media Officer to ensure that their needs are met and that design solutions align with business objectives.
- Provide regular updates on design projects and seek feedback to ensure that designs meet their needs.
Requirements
- Bachelor's degree in in any course
- 3-5 years of experience in graphic design
- Proficient in Adobe Creative Suite and video editing software
- Strong communication skills to effectively collaborate with teams and stakeholders
- Conceptual thinking to develop creative and innovative design solutions
- Typography skills to create visually appealing and well-organized graphics
- Design skills to craft compelling visual content for social media and trade branding
- Portfolio of work showcasing previous graphic design and video projects.?
Method of Application
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