Marketing & Communications Lead at Girl Effect

For over a decade, the NIKE Foundation, inspired by Nike's belief in human potential, has been focused on investing in girls. In 2008 the NIKE Foundation, in collaboration with NoVo Foundation, United Nations Foundation and other partners, launched the Girl Effect movement. With the support of over 150 partners in 90 countries, NIKE Foundation and the Girl Effect movement have positively impacted the lives of millions of girls and influenced investment in them. Girl Effect is now a new organisation, with continued support from the NIKE Foundation and multiple partners. The organisation works at scale and drives forward the ambition to reach 250 million girls living in poverty across the world by 2030, giving them the tools and access to the critical assets they need to achieve their full potential. Our mission? Change the world for girls and enable girls in their unique capacity to change the world.

Context of the Role

• As the Marketing and Communications Lead, you will be responsible for delivering marketing and communication activities for Girl Effect - internally and externally - in line with the strategic direction outlined by the Head of Growth.
• The remit of the Marketing and Communications (MarComms) team is to drive engagement with the Girl Effect brand to inspire and attract support, partnerships, and funding for the organization.
• As Girl Effect continues to scale, the Marketing and Communications team will be critical in developing and implementing mission-aligned communications strategies, working closely with the Girl Effect CEO’s Office and Development team.

What You'll Do
As Marketing & Communications Lead, this will be a hands-on role. You will:

• Lead day-to-day supervision of MarComms team - initially managing at least one direct report, with potential to increase to three once established in the role, and  supporting in-country MarComms leads.
• Strengthen and implement a strategic brand communications and marketing strategy for the organization that reaches our audiences and supports our fundraising goals.
• Develop and implement an integrated internal communications strategy to promote a high-impact, globally connected culture. 
• Support the Marketing and Communications team in upskilling our staff globally to ensure efficient and effective communication globally and in the countries where we operate.
• Ensure that marketing and communications for all existing programs and funders, including across social media, reports, and thank yous, is completed with excellence and on time.
• Supervise and oversee alignment of all Marketing and Communications functions across Girl Effect’s and countries to ensure best practices and mitigate against risk.
• Manage the reputation of the organization, working with the Head of Growth and other members of Girl Effect’s leadership to promote the organization where strategic and mitigate against risk.
• Strengthen and implement an effective engagement plan for our CEO including press, events, and more - working closely with the CEO’s Office and the Development team.
• Monitor the impact of government, policy, and the external environment on Girl Effect and our ability to operate in the countries we work.
• May be required to travel internationally on occasion with prior notice (2-10%).
• This list should not be considered exhaustive; the post holder will be expected to deliver other duties relevant and appropriate to this position.

Who You Are

• Proven Communications Leader Who Does The Work: We’re not looking for a leader who outsources the work to an agency, we want a leader who loves building the tools and doing the work.
• You have a minimum of 8 to 10 years of demonstrated success in corporate or non-profit communications, with a track record of leading the development and execution of impactful communications strategies, both in-house or agency-side.
• You're adept at managing budgets, global teams, and effectively steering external vendors. 
• You Easily Turn Complexity into Clarity: You’re an extraordinary communicator and possess a unique ability to distill complex challenges into clear, compelling communications strategies that deliver impactful messages and drive desired outcomes.
• Systems & Tech Champion: You're a passionate advocate for leveraging technology to streamline workflows and maximize team efficiency. You're not just a fan of tools like Slack, Asana, and Salesforce, but a power user and champion for their strategic implementation to keep your team organized, on time, and operating at peak performance.
• Industry Expertise: Your experience spans marketing and communication activities within international development, technology, media, or the non-profit sector. You possess in-depth knowledge of media relations and press engagement.
• Hybrid Communicator & Marketer: You thrive in a dynamic environment, seamlessly blending internal and external communications, with proven experience in integrated marketing and communications roles.
• Team-Oriented Mentor: You're a passionate team player who excels at building and nurturing high-performing teams, fostering a collaborative spirit and empowering your team members to reach their full potential.
• Global Experience and Mission Aligned: You possess a deep understanding and appreciation of working across countries, time zones, and cultures. You have demonstrable experience in navigating cultural nuances and fostering a spirit of inclusion and respect in diverse teams. Your global perspective allows you to tailor communication strategies for international audiences and ensure seamless collaboration across borders. You're also deeply committed to empowering adolescent girls and young women, and you resonate with Girl Effect's mission and values.

Organization Accountabilities:

• Lead by example as a role model for Girl Effect’s values and professional standards.
• Support the delivery of organizational and team goals. 
• Seek continuous improvement within your own areas of responsibility.
• Maintain full awareness of and active compliance with Girl Effect’s policies and procedures relevant to your own responsibilities and to broader policies including (but not limited to) equality, health and safety, confidentiality, and data protection. 

Method of Application

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