Marketing & Communications Manager at Workforce Group

Workforce GroupLagos, Nigeria Digital Marketing

Full Time

Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organisational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders. At Workforce, we are committed to helping our clients perform at the highest levels and achieve their desired success. We pride ourselves in our ability to consistently adopt structured, rigorous and well thought through diagnostics process focused at understanding the peculiar needs of our clients and then design, develop and deploy customised innovative solutions and interventions to meet those needs. Our service offerings are targeted at both private and public sector organisations in Nigeria, the West African Sub-region, and other organisations across the world seeking value adding solutions to the issues and challenges militating against employee performance and organisational effectiveness. Currently, our client portfolio comprises of 75% of financial institutions in Nigeria, Top 10 FMCG companies in Nigeria Top 5 Telecommunication Service providers in Nigeria. Leading Oil & Gas Companies Leading Advertising & Marketing Communications Companies Leading Real Estate Firms Leading Services and Trading Companies

Job Purpose

To provide marketing support to the sales teams.

Job Objectives

To Define, implement and coordinate a marketing strategy ensuring profitable growth and market share gains.
To Represent the company and promote its image
To guarantee the enforcement of Compliance rules in our business practices • Apply Group strategy, rules and policies.
To apply Group strategy, rules and policies

Key Responsibilities & Accountabilities
Omnichannel Animation:

In liaison with Sales Managers, animate the different sales channels in the area (Professional – Retail – DIY – focus on E-commerce opportunities)
Define and roll out the MarCom plan, especially on Digital (MS, website, newsletters, etc.)
Validation of communication means. Promotion roadmap. POS Animation. Digitalization.
Pilot the relation with local Communication & PR companies to localize the communication means
Develop Legrand Group Brand presence
Draft and distribute product information across the area
Participate in the Sales action plans and budget processes for the sectors under his/her responsibility

Market Intelligence:

Roll out the marketing strategy across the area and locally, in accordance with Group strategy.
Define and consolidate market tracking indicators: Market evolution (size trends) Market segmentation, analysis of business opportunities, competitive landscape analysis, Pricing strategy, 4P analysis. All information gathered in group files (LRP) -
Identify & validate priorities in the zone (best opportunity countries, ranges, products) Improve the reporting process (Sales follow up, Budget presentation)
Build countries marketing roadmap
Take part in strategic project steering committees in a specialist capacity
Management of product portfolio
Define the offer outline and organise the launching of product & service ranges in the area. Adaptation to targets. Definition of promotional means. Promotion deployment to generate business
Perform competitor analysis and comparisons in terms of products, prices and lead times
With the help of SBU marketing, identify new product requirements by gathering, analysing and consolidating country/customer demand. Control that they are taken into account by R&D.
Analyse customer dissatisfactions and needs with regard to existing products
Take part in drafting Marketing specifications. Active participation in SBU validation process
Specific focus on group Faster Expending Segments (Greenamics, Datacenter, IOT

Digitalization:

E.Commerce: Help customers in developing their marketplaces. Promote our tools.
Web factory: In liaison with the digital team, accelerate the development of countries dedicated websites. Define deployment priorities between countries. Define Websites architectures & content.
SEO SEM: Animate Local Website to maintain the best ranking
Participate to E.cat deployment into countries website (Product perimeter, upsell – crossell)
Social Media. Participate to Countries editorial line (content studio or local communication department). Adapt editorial line & messages to the different Social Media. Identify best digital media to reach our customers. Animate digital promotion.

Pricing Strategy:

Determine pricing strategy in terms of product/price positioning in relation to market segments and competitors
Establish annual selling price scales. With the help of the pricing manager, build and broadcast a price list (1 to 2x / year) Price consistency between Channels / customers / countries (Crossboarding monitoring)

Profitability follow-up:

KPI : Validate performance targets. Build measurement tool. Define reporting process to area management.
Ensure monthly updating of annual sales forecasts and act as interface for logistics.

Educational background / Person Specification

Interested candidates should possess a Bachelor's Degree in relevant fields
Business school - Specialization in Marketing
Professional background: 3+ years Experience in marketing, B2B is a plus
Languages : Fluency in English is a must – French is a plus
Location : Based in Lagos, Nigeria – covering both Nigeria & Ghana (Gulf of Guinea zone)
The target profiles are potential marketers (could be as young as 3 years of experience and more) to grow our business further
The ideal profiles should have B2B marketing/Communication experience.

Compensation
Compensation range for this role: