500Chow is a leading food tech restaurant chain on a mission to create the best food brand in Africa. We're passionate about revolutionizing the culinary experience for our customers, delivering exceptional food quality, and using cutting-edge technology to enhance every aspect of our operations. Join us in shaping the future of dining in Africa.
- If so, we want to hear from you! We're searching for a creative and results-oriented Marketing Content Specialist to join our growing team. The ideal candidate will have a passion for writing, a deep understanding of SEO best practices, and the ability to craft content that resonates with our target audience.
- You'll play a pivotal role in driving brand awareness, acquiring new customers, establishing our brand voice, and fostering meaningful connections through highly engaging and interactive content.
Responsibilities
Content Creation & SEO
- Develop and execute a content strategy that aligns with our target audience, and business objectives
- Write engaging and highly converting content for our website, blog, social media channels, and other digital platforms
- Create compelling email and push notifications contents to drive customer engagement and retention
- Conduct keyword research and optimize content for SEO to increase organic traffic and improve search engine rankings
- Stay up-to-date with industry trends and best practices in content marketing and SEO
Branding & Storytelling:
- Develop and maintain a consistent brand voice and tone across all content channels
- Utilize storytelling techniques to connect with audiences and foster brand loyalty
Collaboration & Communication:
- Collaborate with cross-functional teams, including Product, and Design, to ensure content is aligned with overall marketing initiatives and brand guidelines
- Communicate effectively with external stakeholders, such as journalists and influencers.
- Remain adaptable and responsive to changing priorities and project needs
Qualifications
- 3+ years of experience in content marketing, copywriting or a related field
- Proven ability to create high-quality and engaging content in various formats, including but not limited to blog posts, articles, emails, press releases, and social media copy
- Proficiency in SEO best practices and keyword research tools
- Excellent communication, writing, and editing skills, with a keen eye for detail and grammar
- Creative thinker with the ability to generate new ideas and approaches
- Passion for learning new things and staying on top of industry trends
- Strong organizational and time management skills with the ability to prioritize tasks and meet deadlines
- Experience working in a startup or fast-paced environment is a plus
- Video editing skills is a plus
Method of Application
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