Marketing Executive Internal Communications at First Bank

First BankLagos, Nigeria Digital Marketing

Full Time

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.

DUTIES & RESPONSIBILITIES

Creation of Internal Staff Engagement activities and assisting in the management of a 3600 completion of the activities.
Monitoring of the process flow of information dissemination among staff and customers.
Create alternatives to reach employees to ensure effective communication of stakeholders’ initiatives across the FirstBank Group.
Assist in the development of Internal communications strategy.
Manage and update content on SharePoint working closely with IT.
Developing strategic content for effective communications internally and externally.
Manage the Brand Champions and leverage them for brand quality assurance and knowledge sharing.
Manage the web champions, schedule training to improve skill set on the portal and ensure effective use of portal pages.
Management of the FirstBank intranet - MyFirstPortal and other Internal Communications tools.
Supporting all M&CC and strategic units within the Bank on crafting and developing messages to ensure effective communication and compliance.
Create and implement communication plans for campaigns for events, products, services and initiatives.
Create and advise on designs used for campaigns that inform and educate staff and customers Bank wide
Provide support in the creation of Internal Staff Engagement activities.
Coordinate roadshows for project briefs for internal stakeholders.
Management of Internal and External Communications within the Bank.
Assist in the management of a 360-degree completion of the activities for the Bank and subsidiaries.
Provide support in staff corporate responsibility and sustainability activations.
Evaluate the Bank’s internal communications initiatives to ascertain effectiveness.
Provide support for the merchandise and warehousing team as well as other marketing communications activities.
Responsible for building a robust directory to ensure adequate information dissemination and feedback management.
Continuous liaison with FirstContact CXO to track feedback from customers to the Bank to inform messaging decisions.
Comply with the principles and policies in the Information Security handbook.
Maintain security of all information entrusted to the staff.

JOB REQUIREMENTS

Education

A bachelor’s degree in social sciences/public Relations/Mass Communications

Experience

Minimum 5 years experience in customer facing responsibilities in the financial sector or FMCG industry.
Proficiency in Word, Excel and PowerPoint applications.
Digital and Human Capital skills – added advantage.