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Marketing Strategist/ PR Manager at Catalyst Business Consult

Catalyst Business ConsultLagos, Nigeria Digital Marketing
Full Time
Catalyst Business Consult (CBC) is a fast growing business conglomerate with front running interests in a range of people-oriented services across Nigeria. With over six (6) years in practice, we have painstakingly developed our brand appeal to service thousands of clients across varying communities of prospective undergraduates, studentpreneurs, local businesses and SMEs. Our consult is continually evolving and expanding to match the demands of each one of our clients in the target markets where we have deployed the best of our human and capital resources to provide expert solutions, long lasting impact and consequential value. Catalyst Business Consult (CBC) cover areas of real estate, education, logistics and human capacity development. These key areas of our renowned competence and expertise are of immense economic importance at the long run, and as such, our resolve is strengthened on a daily to consistently assist and develop our clients and their businesses.

Job Details

  • Develop and lead comprehensive marketing and PR strategies aligned with CBC's business goals.
  • Provide leadership and direction to the Marketing and PR team, ensuring cohesive collaboration and effective execution of campaigns.
  • Conduct market research and analysis to identify trends, target audiences, and competitive insights.
  • Oversee the planning and execution of digital marketing campaigns, PR initiatives, and branding activities.
  • Manage media relations and cultivate relationships with key media outlets, journalists, and influencers.
  • Create and oversee the distribution of press releases, media kits, and other PR materials.
  • Monitor and analyze the performance of marketing and PR campaigns, optimizing strategies based on insights and data.
  • Manage departmental budgets and allocate resources effectively to maximize ROI.
  • Develop and maintain relationships with external partners, vendors, and agencies.
  • Stay updated with industry trends, tools, and best practices in marketing and PR.
  • Provide guidance, mentorship, and support to team members, fostering professional growth and development.
  • Represent CBC in industry events, conferences, and networking opportunities.
  • Collaborate with senior management to align marketing and PR efforts with overall business objectives.
  • Ensure compliance with relevant regulations, policies, and ethical standards in all marketing and PR activities.

Method of Application

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