Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number '2’ in the world for number of people living with HIV-with about 3.3 million infected. At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births. Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal. DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media. DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.
DKT NIGERIA is set to recruit a Media & Communications Manager. We are looking for a smart, dynamic, self-motivated and committed individual to fill this position:
Key accountabilities/responsibilities
- Work with the Marketing Managers to develop high quality media and communications campaigns and strategies.
- Execute and monitor the success of the communication campaigns.
- Develop fit-for-purpose communication content (with an emphasis on digital channels and social media platforms). Ensure all messaging aligns with key business strategies.
- Develop content, messages, articles, stories, website material, press releases and feature articles. Write, edit and proofread all content and copies.
- Manage and execute highly targeted, engaging, and strategic social media and digital/on-line campaigns (multiple social media accounts).
- Plan, create and oversee content design and production.
- In conjunction with Marketing Managers / Product Managers, liaise and co-ordinate with and manage agency partners.
- In conjunction with Marketing Managers / Product Managers, liaise, communicate, and engage with opinion leaders, influencers, and key stakeholders for strategic cooperation with the organization.
- Create presentations and reports for inside sales use.
- Recommend market research as needed. Generate consumer insights and analytics appropriately from own or external platforms.
- Recommend and agree with Marketing Managers, key performance indicators for each communications channel which will indicate a campaign’s level of success.
- Develop monthly, quarterly and annual Media & Communications activity reports.
- This position will oversee both the digital media and creative design units.
Qualification/Experience
- Bachelor’s degree in marketing, advertising or communication.
- 5 years plus of relevant experience gained in marketing/brand, media, PR/Communications in a reputable professional service and/or brand environment.
- Proven success in designing and executing Media and Communication strategies and campaigns.
- Experience in developing strategic communication in business-to-consumer environment.
- Extensive content writing experience across various platforms.
- Creative, artistic & a keen communicator. Must be able to think analytically and strategically.
- Great multi-tasking skills and capable of simultaneously managing multiple projects. Experience in delivering to various target audiences.
- Digital innovation doesn’t scare or slow you. It accelerates you.
- Know what is hot in the Social Media Landscape and know how to keep up-to-date with latest news and trends.
- Superior written and verbal communication skills. Capable of working well as part of a team.
Method of Application
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