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- The ideal candidate will have the creativity to develop their own ad creatives, experience in lead generation through Meta/Google ads, and a comprehensive understanding of marketing funnels.
Key Responsibilities:
- Platform Expertise: Master ad buying and optimization on Google and Meta, ensuring maximum campaign effectiveness.
- Analytics Proficiency: Utilize relevant analytics tools to track ad performance, making data-driven decisions to enhance results.
- Creative Development: Independently create compelling ad creatives that resonate with B2B audiences.
- Lead Generation: Implement strategies to generate leads through Meta/Google ads, contributing to the agency's growth.
- Funnel Optimization: Develop and refine marketing funnels to improve lead conversion rates.
- Communication: Maintain clear and effective communication within the team, supporting campaign and strategy development.
What Success Looks Like:
- Lead Generation Excellence: Successfully increase B2B client acquisition through targeted Meta/Google ad campaigns.
- Creative Impact: Your ad creatives significantly contribute to campaign performance and lead generation objectives.
- Strategic Contributions: Through analytical insights and marketing funnel optimization, you play a pivotal role in scaling the B2B side of the agency.
Qualifications:
- Proven experience as an Ad Buyer with expertise in Google and Meta platforms, particularly within the B2B sector.
- Strong analytical skills, with experience in using relevant tools to measure ad performance.
- Ability to independently create effective ad creatives tailored to B2B audiences.
- Solid understanding of lead generation strategies and marketing funnel optimization.
- Excellent English communication skills, essential for effective team collaboration.
Method of Application
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