DentistFind connects patients with dental practitioners in a convenient and efficient way. DentistFind's mission is to create an environment for the patient and dentist that fosters trust and understanding through education, communication, and transparency. Our website offers a directory of dentists where you can find the perfect provider for your needs all from one place. We provide webinars on dental education as well as our own dental marketing course to help practitioners get ahead of the curve when it comes to their business strategies.
Job Overview:
- The primary goal of the Media Buyer is to support and fulfill our business objectives by reaching our target audience at the best rate while staying within budget.
- The Media buyer is a key member of our team, who plays a pivotal role in strategizing, setting up, analyzing, implementing, and optimizing our digital marketing campaigns to drive the growth of our business and our clients.
- A top-performing Media Buyer will keep up with industry developments and adjust media strategies accordingly to improve future media buys.
Key Responsibilities:
Strategy Development:
- Identify target audiences and plan media campaigns.
- Conduct in-depth keyword research and audience targeting.
- Tags & Pixel management for websites through Google Tag Manager.
- Writing ad copies based on user's intent and proofreading ad copies.
- Monitoring audience and media trends, practices and new technologies.
Paid Advertising:
- Plan and execute digital planning, buying, and lead generation campaigns across Google, Facebook, YouTube, Twitter, LinkedIn platforms for clients.
- Monitor and analyze campaign results to determine optimization.
- Budget management for scaling and optimizing ads for better ROI.
Analytics and Reporting:
- Report to clients and build long-term relationships.
- Make data-driven decisions to improve campaign performance and maximize ROI
- Prepare presentations to communicate campaign results and insights to leadership teams
- Monitor campaign performance, analyze data using Google Sheets and Excel, and identify areas for optimization
- Provide reports and insights to stakeholders on campaign performance and recommendations for continuous improvement.
Collaboration:
- Work with team to optimize and scale campaigns based on performance metrics.
- Stay up-to-date on the latest trends and best practices in performance marketing
Required Skills and Qualifications:
- Minimum of 3 years of experience as Media Buyer or similar role with experience in digital media is preferred.
- Minimum of 2+ years of experience in Performance Marketing with a proven track record of success
- Strong Data Analysis knowledge and analytical background are preferred.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strong understanding of paid advertising platforms like Facebook Ads, TikTok Ads, and Google Ads with proficiency in campaign setup, optimization, and reporting.
- Proficiency in Excel, PowerPoint, and Photoshop, as well as collaboration and asset management tools like Google Drive, Facebook Ads Manager, Google marketing platform, Google analytics etc.
- Motivated, creative, innovative, organized, detail-oriented, and accustomed to working under tight deadlines.
- Ability to thrive in a team environment while showing and taking initiative.
Preferred Qualification:
- Google Analytics, META certification and/or Google Ads certification is a plus.
Method of Application
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