To us, Integrated Marketing Communications is a science, and as super brand Scientists, we are dedicated to finding lasting solutions... integrated marketing solutions with immediate but viral impact. At Sodium Brand Solutions, our services are prompt and proactive. And our big idea does not occur freely in nature, it’s a powerful blend of creative force between two Reactants (you and us). Our Solutions? Amazing
Responsibilities
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns
Requirements
- BSc/BA in Marketing, Business Administration or similar field
- Proven experience as a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills.
Method of Application
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