With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and Building Management Systems, PPC (formerly Philips Projects Centre) is a Systems Engineering and Integration Company whose activities are primarily geared towards providing specialized integrated solutions. PPC started business in 1991 as Philips Projects Centre, an affiliate of Philips Electronics N.V. of the Netherlands. The PPC acronym was retained after a strategic management buyout of the Dutch parent company. With a track record exceeding two decades, PPC has become the leading provider of high quality systems integration services. Whether in oil & gas, healthcare, telecommunications, transportation, hospitality or the Power sector, PPC’s expertise has made a positive impact in virtually all sectors of the economy. Our strength lies in our ability to integrate very complex systems, a well-trained, highly motivated and customer-friendly staff; good understanding of technology & engineering; and a quality system that imbibes international best practices and conforms to ISO 9001 standards. Some of the unique services we provide to the different industry segments include: consultancy and project definition, technical/audit survey, procurement, construction, installation, commissioning, maintenance, operations and project management.
Job Summary
- The Media Strategistwill be tasked with increasing the organization’s media footprint across traditional and offline touchpoints leading to favourable media positioning, visibility and influence in each operating territory.
Job Description
- Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
- Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence
- Identify organic and paid media openings that promote brand visibility and recall
- Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
- Identify media opportunities through relevant evolving issues in selected target markets
- Develop content for dissemination via press releases, media immersion and other distribution channels
- Serve as the organization’s media liaison;conduct press briefings and support new production introductions (route-to-market)
- Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
- Negotiate with media houses and agencies for best deals on organic and paid media buys
- Build and manage the organization's media profile and presence
- Promote additional strategic projects to support new product launches and market storms
- Build long-term relationships with media influencers, gatekeepers and opinion leaders
- Appropriately manage the organization’s media budget for optimal returns
- Ensure that key messages align with vital business strategies
Job Requirements
- Demonstrable experience in driving media strategy within commercial markets (B2B/B2C)
- Must have extensive contacts within the media landscape
- Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior
- Good knowledge of digital engagement
- Experience writing opinion pieces that shape perception and grow influence
- Strong analytical skills and data-driven capability
- Up-to-date with the latest trends and best practices in media marketing and impact assessment.
Method of Application
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