Hazon Holdings is a continually growing and leading conglomerate domiciled in Africa. We specialize in raising standards through our synergy of diverse business units. We are core believers in driving people, processes and businesses to attain peak productivity in given fields through steadfastness and ultimate discipline. Our vision though behemoth, is driven by a hallmark of organizations forecasting on landmark changes in business sectors, positioning itself to exploit opportunities of raising the standard of living in Nigeria through job creation and skill development. We procure and provide workable business solutions ranging from advertising, insurance, commodity trading and investment to consumers, corporations and institutions to everyday challenges by constantly sourcing and creating new unique ways of delivering satisfactory services to our clients.
JOB DUTIES
- Manage day to day performance and optimization of Client Digital assets.
- Build brand website portfolio to deliver optimally - Implement SEO/SEM
- Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
- Analyze and report on campaign performance on a day-to-day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
- Analyze Social Media statistics: likes, impression, reach to generate insights from site metrics and implementing same to improve site performance
- Manage creation of content calendars for brands
- Responsible for metrics and delivering monthly reports and measuring ROI
- Oversee content for and publish across a variety of online (Social Media; twitter, Instagram, FaceBook), mobile and web platforms (YouTube, blogs, websites) as well as offline (TV, Billboards, Newspapers etc)
PR Strategy & Plan Implementation:
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a Monthly & quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Manage budgets and timelines for media Campaigns.
- Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
- Monitor, analyze and report competitive digital marketing and media campaigns
Required Skills:
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Event planning experience
- Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
- Experience with Facebook Insights, Google Analytics and other analytics tools a plus.
- Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks; utilizing a wide range of tools, from HD video workstations to camera phones.
Education and Technical Requirements:
- B.s.c degree in marketing or a related field
- Proven working experience 5 years in PR and Marketing
- Demonstrable experience leading and managing teams in a marketing Agency, marketing database, email, social media and/or display advertising campaign (Not less than 5 years)
- Understanding of use of media channels, content creation and role of multi-channel mix
Method of Application
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