Boomplay (formally known as Boom Player) is a music and video streaming & download service developed and owned by Transsnet Music Limited. Boomplay’s vision is to build the largest and most reliable digital music ecosystem for artists and content creators in Africa. The Boomplay app which won the “Best African App” at the 2017 “AppsAfrica Awards” has over 68 million users as at January, 2020. It is currently the biggest and fastest growing music app in Africa with a catalogue of 20 million songs and videos which is still growing day by day. Users can stream songs and videos online free of charge, subscribe to one of the daily, weekly or monthly plans to save songs and videos to play whilst offline or purchase content to download. The service is currently available on Android, iOS and Web. Boomplay aims to build the largest and most sustainable digital music ecosystem for artists and content providers in Africa.
Responsibilities
- Develop and distribute high-quality PR content.
- Establish and maintain relationships with local and international African media outlets to secure free publicity opportunities.
- Review and enhance copy for daily promotional activities.
- Expand media partnerships, including radio and TV, and collaborate on content IP creation with media partners.
- Conceptualize and execute original IP content strategies.
- Monitor and report on PR campaign performance, adjusting strategies as needed for maximum impact.
Requirements
- 3-5 years of PR experience with strong copywriting skills. Ability to create compelling PR content aligned with company strategy, products, and initiatives, including partnership announcements and event promotions.
- Extensive media network and understanding of media needs. Proactive in providing content and ensuring regular publication of materials.
- Strong connections within the local music industry. Background in music entertainment preferred.
- Self-motivated, goal-oriented, and results-driven professional.
Method of Application
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