iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services. Mission To be Africa’s trusted high quality talent providers, creating value-added partnership
- The ideal candidate must be a strategic thinker with a strong understanding of brand development, media relations, and effective communication strategies to build and maintain a strong brand presence, enhance customer relationships, and drive business growth.
Key Responsibilities:
Public Relations
- Develop and execute comprehensive PR strategies that positions the organization as a leader in the fintech and payments industry.
- Plan and execute PR campaigns to increase the organization's visibility and positive image.
- Cultivate and maintain relationships with media outlets, journalists, and key industry influencers.
- Write and edit press releases, speeches, and other communication materials.
Media Management
- Act as the primary spokesperson for the organization, managing media inquiries and interviews.
- Monitor media coverage and industry trends, providing insights and recommendations to leadership.
- Prepare executives for media interactions, including message development and media training.
Content Creation
- Oversee the creation of engaging content for various channels, including websites, social media, and marketing collateral.
- Develop thought leadership pieces and op-eds to position the organization as an industry authority.
- Ensure brand consistency in all written and visual communication materials.
Internal Communications
- Develop and execute internal communication strategies to keep employees informed and engaged.
- Create and manage internal communication channels, such as newsletters, intranet, and town hall meetings.
Crisis Communication
- Develop and maintain crisis communication plans to address potential reputational risks.
- Act as a point of contact during crisis situations, providing timely and transparent communication.
Event Management
- Plan and execute events, webinars, and conferences to enhance brand visibility and engage stakeholders.
- Coordinate with cross-functional teams to ensure seamless event execution.
Collaboration and Stakeholder Management
- Collaborate with marketing, sales, and other departments to ensure brand alignment across all customer touchpoints.
- Manage relationships with external partners, agencies, and vendors.
Analytics and Reporting
- Monitor and analyze key performance metrics to measure the success of branding and communications efforts.
- Prepare regular reports and presentations for senior management, outlining the impact and ROI of marketing and communication initiatives.
Requirements
Key Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations or any related field.
- 7+ years of experience in brand management, public relations, and communications, preferably in the payments or Fintech industry.
- MBA/Masters degree is highly desirable.
- Strong strategic thinking, creativity, and problem-solving skills.
- Excellent written and verbal communication skills.
- Experience in media relations, crisis communication, and event management.
- Familiarity with digital marketing and social media strategies.
- Ability to work collaboratively in a fast-paced and dynamic environment.
- Excellent project management and organizational skills.
- Familiarity with payment industry trends and regulations is a plus.
- Strong interpersonal skills.
Method of Application
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