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Regional Brand Manager Fashion at Jumia Nigeria

Jumia NigeriaLagos, Nigeria Digital Marketing
Full Time
Jumia is your number one Online Shopping solution in Nigeria. There is an online electronic store where you can purchase all your electronics, as well as books, home appliances, fashion items, shoes, mobile phones and more online and have them delivered directly to you. Jumia has payment options that suit everyone, and we have a payment-on-delivery option for extra convenience. Shopping online in Nigeria is easy and convenient with us. The Jumia mall provides you with a wide range of products you can trust. Discover JIM's Big Thing for that special person in your life. You can also shop online for Valentine gifts and have them delivered directly to your loved one.

Responsibilities

  • Develop and execute strategic joint business plans with leading fashion brands.
  • Lead the expansion of Turkish partner brands and markets, including Defacto, LC Waikiki, Trendyol, Koton, and Hepsiburada.
  • Drive top-line performance while optimizing monetization and profitability through Jumia’s assets (marketing, logistics, and payments).
  • Establish a Turkish sourcing hub, creating routes to market across regions, onboarding 3PLs to ensure competitive costs, and building a dedicated team.
  • Scale the 1P retail model by setting up processes for ordering, inventory management, and margin structures aligned with profitability targets, and develop BI tools to monitor performance.
  • Coordinate marketing campaigns with marketing and advertising teams.
  • Support eCommerce growth and education across various markets.
  • Lead frequent promotions for customer acquisition and retention, including Black Friday, Jumia Anniversary, and Brand Festival.
  • Organize SuperBrand Days to boost brand awareness and sales on the platform.
  • Contribute to developing “Jumia Official Stores,” a dedicated brand-owned universe.
  • Actively participate in tech initiatives to enhance the user experience for brands and customers.
  • Implement best practices from advanced eCommerce markets through partnerships with key industry players.
  • Drive structural initiatives to grow the Fashion category across all markets.

Job Requirements

  • Bachelor’s degree in Business Administration (Master’s degree is a plus).
  • At least 5-7 years of experience in the fashion industry, with experience in Turkey as a strong advantage.
  • Proven track record of business growth and success in developing and executing business strategies.
  • Fluent in English (Turkish is a strong plus).
  • Location: Based in one of Jumia’s offices in Casablanca, Cairo, or Lagos.

Key Competencies 

  • Solution-oriented with a creative approach to solving business issues.
  • Strong relationship-building skills with internal and external stakeholders.
  • Excellent problem-solving abilities.
  • Exceptional communication and interpersonal skills.
  • Proven capability to manage multiple projects and meet deadlines in a fast-paced environment.

Method of Application

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