Boomplay (formally known as Boom Player) is a music and video streaming & download service developed and owned by Transsnet Music Limited. Boomplay’s vision is to build the largest and most reliable digital music ecosystem for artists and content creators in Africa. The Boomplay app which won the “Best African App” at the 2017 “AppsAfrica Awards” has over 68 million users as at January, 2020. It is currently the biggest and fastest growing music app in Africa with a catalogue of 20 million songs and videos which is still growing day by day. Users can stream songs and videos online free of charge, subscribe to one of the daily, weekly or monthly plans to save songs and videos to play whilst offline or purchase content to download. The service is currently available on Android, iOS and Web. Boomplay aims to build the largest and most sustainable digital music ecosystem for artists and content providers in Africa.
Job Description:
- As a Senior Sales Manager, you will be responsible for expanding and maintaining a strong portfolio of key clients in the African market, focusing on display ads on the Boomplay platform. You will drive advertising sales strategies and ensure that our clients’ brand marketing objectives are met. We are seeking a professional with extensive experience in the African market, a solid understanding of brand marketing, and a proven track record in managing high-profile accounts.
Responsibilities:
- Proactively expand and maintain a portfolio of key clients in the African market, ensuring monthly advertising spend on Boomplay’s platform exceeds $10,000 per client;
- Develop tailored advertising strategies based on client needs, optimizing ad effectiveness and achieving high conversion rates;
- Understand client brand objectives and provide strategic brand marketing recommendations to enhance their market presence and brand awareness;
- Collaborate with cross-functional teams to ensure smooth execution of advertising campaigns, monitor ad performance, and offer continuous optimization advice to clients;
- Conduct regular market analysis to identify new business opportunities and provide insights on market trends, helping Boomplay maintain a competitive edge in the digital advertising industry.
Requirements:
- Bachelor’s degree or above in Marketing, Advertising, Business Administration, or a related field;
- 5+ years of experience in digital media ad sales, with existing key client resources in the African market preferred;
- Strong understanding of brand marketing and the ability to provide effective advertising solutions based on client brand needs;
- Excellent communication and negotiation skills with the ability to independently manage key client relationships;
- Proficiency in using CRM software such as Salesforce or Zoho for client management and sales tracking;
- Adaptability in a cross-cultural work environment, with strong team collaboration skills and the ability to work under pressure;
- Fluent in English for seamless communication with international clients; proficiency in local languages is a plus.
Method of Application
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