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Sales Executive - B2B Digital Advertising and Subscription at Business Day Newspaper

Business Day NewspaperLagos, Nigeria Digital Marketing
Full Time
BUSINESSDAY is Nigeria’s leading and most influential business and financial daily newspaper written by some of the country’s best journalists. It is the favourite newspaper among Nigeria’s investor community. Published every week-day plus a weekend edition on Sundays, the newspaper is based in Lagos, Nigeria’s commercial capital BUSINESSDAY and has syndication rights to contents from the Financial Times, The Economist, Reuters and Harvard Business Review. BUSINESSDAY was launched in July 2001 and covers all major national and international news, with a specific focus on Nigeria’s economy including its business sector, companies and financial markets. The newspaper also publishes daily an influential opinion segment with several popular columnists, along with coverage of leisure, travel and entertainment. Its website showcases some of the best content inside the newspaper daily and incorporates content produced by some content partners as well. BUSINESSDAY is currently working on a partial pay-wall which will be launched for its website in the near term but at the moment access to the site and the content remains free of charge, but when readers register on the site, for free, they gain access to a range of services including newsletter subscriptions, personalised news and article clippings.

Position Overview

  • As a B2B Digital Advertising and Subscription Sales Executive at our media house, you will be responsible for driving revenue growth by promoting and seling digital advertising solutions and subscription packages to business-to-business (B2B) clients.
  • Your primary focus will be on acquiring and managing B2B accounts, understanding their marketing needs, and delivering tailored solutions to help them achieve their objectives.
  • This role requires a strong sales background, excellent communication skills, and a deep understanding of B2B digital advertising and subscription models.

Roles and Responsibilities

  • Sales Strategy and Execution
  • B2B Client Relationship Management
  • B2B Digital Advertising Sales
  • B2B Subscription Sales
  • Sales Reporting and Analysis.

Qualifications and Skills

  • Bachelor's Degree in Marketing, Business Administration, or a related field (preferred)
  • Proven experience in B2B digital advertising sales and subscription sales in a media or publishing environment.
  • Strong understanding of B2B digital advertising platforms, programmatic advertising, and subscription models.
  • Excellent communication, negotiation, and presentation skills, with the ability to communicate effectively with B2B clients.
  • Self-motivated with a strong drive for achieving sales targets and delivering results.
  • Ability to build and maintain relationships with B2B clients and stakeholders.

Salary
Negotiable.

Method of Application

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