"Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago. Today, with a turnover of around 1 billion euros and a team of 2400 employees, the Group is present with its daily meal products in Spain, Italy, Netherlands, Russia, CIS Republics, in 30 countries in Africa and the Middle East through prestigious brands as Gallina Blanca, Star, Jumbo, Grand'Italia and Gino. Its innovative character, the local recipes, its commitment to society and to an optimal nutrition through daily meals of which its products are part of, are the key of its success.
The role is responsible for the following activities:
- Strategic Marketing Leadership
- Business Issue Analytics
- Growth Opportunity Sizing
- Where to Play/How to Win Strategy Setting
- Creative & Campaign Process Management Leadership
- Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
- Create & adapt relevant and differentiated shopper programs.
- Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
- Multi-functional Agency Management.
- Communication Strategy, pack design and Content Management.
- Business & Budget Management Leadership
- Innovation & Initiative Reviews
- Demand Planning
- Consensus & Sufficiency
- Marketing Budget & P2P Tracking
- Project Management (End to End innovation delivery)
- Business Case/Objectives/Opportunity Sizing
- 4 Cs Analyses
- Value Chain Evaluation
- Project Financial Viability & Operational Feasibility
- Delivery & Execution of Product & Communication
- Commercial & Marketing Planning
- Multi-functional Project Management
- Consumer Habits/Brand USP identification
- Execution Models
- Knowledge Sharing/Thought Leadership
Requirements:
- Minimum of B.Sc. (2:1), preferably MBA
- Minimum of 7 years’ relevant FMCG experience in similar role.
Method of Application
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