Owlman PRS is a Management Consultancy with the goal to enhance SME profitability in Nigeria through strategic Human Resources services. We offer Recruitment; Training and Development; Performance Management; Organisational Development; HR Policy Formulation; and Corporate Culture Development and Image Management services.
Responsibilities
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Lead market research and analysis to identify trends, competitors, and consumer preferences, informing strategic decisions.
- Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring brand consistency and alignment with objectives.
- Manage all aspects of digital marketing, including social media, email campaigns, SEO, SEM, and influencer partnerships.
- Collaborate cross-functionally with sales, product development, and operations teams to ensure marketing efforts support business goals.
- Analyze campaign performance metrics, KPIs, and ROI to optimize marketing initiatives and drive continuous improvement.
- Lead a team of marketing professionals, providing guidance, mentorship, and support to foster growth and achievement of departmental objectives.
- Cultivate and maintain relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.
- Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and competitive advantage.
- Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.
- Represent the brand at industry events, conferences, and trade shows to network, generate leads, and promote brand awareness.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.
- 8-10 years of experience in marketing roles, with at least 5 years in a leadership position.
- Proven track record of developing and implementing successful marketing strategies that drive business results.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent leadership and team management abilities, with a focus on mentorship and talent development.
- Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Experience working in the beauty, fashion, or consumer goods industry is preferred.
- Proficiency in digital marketing tools and platforms.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Method of Application
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