Sage Grey Technologies Limited is the leading technology provider that creates impact by developing and deploying practical and sustainable solutions across various sectors. Our bespoke technological developments are tailored to address the unique challenges of both the Nigerian market and the global landscape.
Role Purpose
- The Senior Content & Digital Marketing Officer is responsible for planning, creating, managing, and optimizing all digital content and campaigns across owned, earned, and paid digital channels
- The role drives brand visibility, customer acquisition, engagement, and conversion through data-driven content strategies and performance marketing.
Key Responsibilities
Content Strategy & Management:
- Develop and execute a comprehensive content strategy aligned with company and product goals.
- Create and oversee high-quality content including:
- Website content, landing pages, blogs
- Social media posts, captions, and creatives
- Email marketing content and newsletters
- Campaign copy, product announcements, and press releases
- Ensure consistent brand voice, tone, and messaging across all platforms.
- Maintain a structured content calendar for all digital channels.
Digital Marketing Campaigns:
- Plan and manage digital marketing campaigns across:
- Social media platforms (Meta, X, LinkedIn, TikTok, etc.)
- Google Ads and display networks
- Email marketing platforms
- Optimize campaigns for reach, engagement, conversion, and ROI.
- Conduct A/B testing on creatives, messaging, and audiences.
Social Media & Online Presence:
- Manage day-to-day operations of all social media platforms.
- Monitor trends, competitor activity, and audience behavior.
- Engage with online audiences, respond to comments/messages, and manage brand reputation.
- Collaborate with designers and video teams to produce compelling digital assets.
SEO, Analytics & Performance Tracking:
- Implement SEO best practices for web and content marketing.
- Track and analyze performance using tools such as Google Analytics, Meta Business Suite, and other dashboards.
- Prepare monthly digital performance reports showing insights, growth, and recommendations.
- Use data to continuously refine content and campaign strategies.
Collaboration & Leadership:
- Work closely with:
- Product teams for feature launches
- Sales and Operations for campaign alignment
- External agencies, influencers, and vendors where required
- Mentor and supervise junior digital/content staff.
- Enforce quality control and timely delivery of all digital outputs.
Qualifications & Experience
- Bachelor’s degree in Marketing, Mass Communication, Media, or related field.
- 5–6 years of progressive experience in content and digital marketing.
- Proven experience managing multi-channel digital campaigns.
- Strong copywriting, storytelling, and editorial skills.
- Hands-on experience with SEO, social media tools, and analytics platforms.
- Experience working in tech, fintech, digital products, or fast-growing companies is an advantage.
Required Skills & Competencies:
- Strategic thinking and creativity
- Strong communication and presentation skills
- Data-driven decision-making
- Excellent time management and attention to detail
- Ability to work under pressure and manage multiple campaigns
- Team leadership and collaboration skill.
Method of Application
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