Senior Digital Marketing Executive at First Ally

First Ally Capital was incorporated on May 20, 2014 as an Issuing House and Financial Advisory firm, with an authorized share capital of N2.5 billion, and an issued and fully-paid up capital of N1.9 billion. The Firm was licensed by the Securities and Exchange Commission on November 20, 2014. The firm commenced operations at a very significant point in the evolution of the Nigerian financial services industry and has leveraged its solid capital base and the excellent track-record and credentials of its team, directors and shareholders. The team behind the firm have been involved in various transactions ranging from Issuance of bonds, raising equity capital, mergers and acquisition, restructuring to project advisory services.

Job Description:

We seek an experienced and innovative Senior Digital Marketing Executive to lead strategic marketing initiatives, enhance brand visibility, and optimise engagement across multiple channels (online and offline). This role requires a data-driven marketer with expertise in social media, creative direction, content marketing, email marketing, paid media, SEO, and website management. The ideal candidate will have a strong background in campaign execution, media buying, and lead generation while ensuring high-quality reporting, adherence to team SOPs, and effective vendor management. Agency experience is a plus.

Key Responsibilities

Creative Direction & Campaign Execution

• Develop and execute innovative digital campaigns that strengthen brand presence and engagement.
• Provide creative direction for content, ensuring compelling storytelling across all platforms.
• Maintain brand consistency across all marketing materials, ensuring a cohesive and engaging user experience

Social Media, Content & Community Growth

• Develop and execute a marketing strategy to drive growth, engagement, and brand awareness.
• Create and manage engaging content, including press releases, blog posts, newsletters, and promotional materials.
• Monitor and analyse metrics, ensuring continuous optimisation of content performance.

Corporate Communications, PR & Events

• Support corporate branding initiatives, public relations strategies, and event marketing campaigns.
• Plan and execute online and offline brand activations to enhance brand reputation and engagement.
• Collaborate with internal teams and external stakeholders to ensure seamless execution of PR and event strategies.

Lead Generation & Email Marketing

• Develop and manage lead generation campaigns, optimising conversion funnels and nurturing prospects.
• Create and execute targeted email marketing and newsletter campaigns to drive engagement and retention.
• Analyse email performance metrics and optimise content to improve open and click-through rates.

Advertising, SEO & Website Management

• Plan, execute, and optimise paid media campaigns across Google Ads, Meta Business Suite, LinkedIn, and other platforms.
• Implement and monitor SEO best practices to drive organic search growth.

Vendor Management & Corporate Materials

• Collaborate with vendors and media partners to optimise campaign execution and media buying strategies.
• Develop creative marketing materials that effectively communicate brand messaging.
• Ensure alignment with brand guidelines and marketing objectives across all materials and platforms.

Project Management & Team SOPs

• Ensure adherence to team standard operating procedures (SOPs) in campaign execution and reporting.
• Deliver high-quality reports, presentations, and proposals that provide actionable insights.
• Maintain efficient workflows and cross-functional collaboration to optimise marketing operations.

Skills & Qualifications

Essential:

• 5+ years of experience in marketing, preferably in a fast-paced industry.
• Strong expertise in social media marketing, SEO, SEM, PPC, email marketing, and lead generation.
• Hands-on experience with Google Analytics, Meta Ads, Google Ads, and marketing automation tools.
• Excellent copywriting, communication, and analytical skills.
• Ability to execute and optimise paid media campaigns across digital platforms.
• Experience with community building and content marketing to drive engagement and audience growth.
• Strong project management and vendor coordination skills.
• Knowledge of corporate communications, PR, and event marketing strategies.
• Creative mindset with an ability to develop unique brand narratives and campaign concepts

Desirable:

• Experience in financial services, fintech, e-commerce, or SaaS industries.
• Prior agency experience is advantageous.
• Familiarity with HTML, CSS, or website management tools is beneficial.
• Google Ads & Meta Ads certification is an added advantage.

Why Join Us?

• Work in a fast-paced, creative, and data-driven environment with exciting marketing campaigns.
• Opportunity to lead impactful digital initiatives and contribute to strategic growth.
• Competitive salary and professional development opportunities.

If you are a tech-savvy, results-driven digital marketer with a passion for storytelling and audience engagement, we encourage you to apply!

Method of Application

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