Emerging Homeland Development Company is a property development company with the aim to be Africa No1 real estate company that will always provide the highest number of affordable, decent, and comfortable homes while also achieving global housing standards. We are developers of The Venice, Sangotedo.
Job Description
- Are you ready to take up the digital reigns and help lead a well-respected business built on referral client relationships and excellent customer service? This is an opportunity to craft a role and fully integrate yourself into the business without layers of management.
- The Senior Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our brands products/services. This role requires a combination of creativity, strategic thinking, and analytical skills to enhance our brand presence and achieve our business goals.
Responsibilities
SEO and SEM:
- Develop and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.
- Conduct keyword research and optimize website content to improve search engine visibility.
Analytics and Reporting:
- Utilize web analytics tools to measure and report on the performance of digital marketing campaigns.
- Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
Social Media Management:
- Develop and implement social media strategies to enhance brand presence and engage with the target audience.
- Monitor social media trends and competitor activity to identify opportunities for improvement.
Budget Management:
- Manage the digital marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.
- Track and report on spending, ensuring campaigns are delivered within budget.
Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Monitor and evaluate emerging digital marketing trends and technologies to ensure [Company Name] remains at the forefront of the industry.
Campaign Management:
- Plan and execute multi-channel digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Manage the end-to-end process of campaign creation, from ideation to execution and post-campaign analysis.
Content Creation and Management:
- Oversee the creation of engaging and relevant content for various digital platforms.
- Collaborate with the content team to ensure consistent brand messaging across all digital channels.
Team Leadership:
- Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing work environment.
- Conduct performance reviews and provide ongoing feedback and development opportunities for team members.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is preferred.
- Minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Experience:
You must have proven experience in:
- Proven experience in digital marketing, ideally within the automotive industry
- Strong knowledge of digital marketing techniques, including SEO, social media marketing, email marketing, content marketing and online advertising
- Proficiency in using digital marketing tools, such as Google Analytics, Google AdWords, social media management platforms and email marketing software
- Excellent analytical, communication and project management skills
- Ability to work both independently and as part of a team
- Knowledge of website design and development best practices is a desirable
- Experience in introducing a suitable CRM system
Method of Application
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