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Senior Director, Digital Acceleration at Coca-Cola

Coca-ColaLagos, Nigeria Digital Marketing
Full Time
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.

Position Overview:

We are looking for a Digital Acceleration senior Director who can lead our enterprise-wide digital agenda at Coca-Cola Africa. We at Coca-Cola are disrupting a proven business model; rapidly embracing digital as an enterprise-wide, enabler of future growth. Over the last few years, we have seen progress in many areas: digital media, the adoption of B2B, rapid growth in e-commerce and many technologies that support the day-to-day business. The opportunity ahead: more aligned, focused, collaborative, and ultimately; more impactful. To better steward this enterprise-wide agenda; we are broadening our digital efforts with the formation of a Digital Acceleration Office (DAO).

What You'll Do for Us:

  • Ensure a single Operating Unit (OU) Digital Strategy, Narrative & Tracking (embedded in the Long-Range Plan (LRP) and Annual Business Plan (ABP))
  • Orchestrate enterprise-wide digital business planning to ensure a single Operating Unit (OU) / System Strategy including network wide change management oversight
  • Orchestrate functions’ digital BAU activities & acceleration projects progress to ensure visibility of a single Operating Unit (OU) / System dashboard
  • Support the Data & Analytics Office VP in the liaison with the Global Digital Council providing visibility of OU results and cascading global Digital Council actions into OU and Leadership Team (LT) routines
  • Orchestrate OU Digital Council with the OU network within Operating Unite Leadership Team (OULT) routines
  • Support the Digital Experiences team via the prioritization & orchestration of initiatives for acceleration across the network for both locally and Globally led projects
  • Responsible for a monthly strategic dashboard for digital (1page KPIs)
  • Elevate our current digital commerce partnerships to an enterprise level to achieve our strategy, in partnership with functions and franchises
  • Define our partnership framework, to help deliver on our annual and long-range OU plans
  • Define the engagement strategy for each regional partnership, working in collaboration and consultation with global, local bottlers and 3rd party platforms
  • Understand the full digital eco-system, highlighting key areas of collaboration & transformation, conducting regular, quantitated assessments of the markets and potential
  • Define people digital knowledge/ capability needs by function across the OU
  • Orchestrate and deliver enterprise digital knowledge building programs (partnering with People team) to meet current & future needs across the Enterprise
  • Develop OU Data Strategy for all information captured across the OU/ System, including data collected from digital activities
  • Orchestrate OU & System to develop and execute Data Strategy and implement LTRM information sharing principles across all functions if applicable, partnering with Platform Services, OU Digital Services and Bottlers
  • Connect the plan to Global Data strategy
  • Promote a two-way feedback culture; one built on trust, transparency, and accountability
  • Foster resilience, giving the team tools and techniques to deal with obstacles
  • Drive a well-rounded commercial acumen & knowledge agenda to ensure tangible impact and connection with the local market and bottlers
  • Be the role model, encapsulating the Leadership and Growth Behaviours

Qualifications & Requirements:

  • 10+ years of leadership experience in FMCG digital related fields
  • Must have strong general management and business profile
  • Proven success within Digital Commerce setting
  • Ability to define priorities based on understanding of local business solutions
  • Strong planning, financial, and collaboration skills
  • Experience in leading teams and managing projects
  • Experience working with The Coca-Cola Company external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams

Method of Application

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