Lamlan Digital Limited is Africa's top-rated Digital Marketing & Music Publishing company located on the Island of Lagos.
Job Description
- As a Senior Social Media Manager at Lamlan Digital Solutions, you will move beyond simple posting to become a strategic architect for our high-value clients.
- You will lead the development and execution of integrated social media strategies that align with broader business goals, driving not just "likes," but measurable conversions and brand affinity.
- This is a high-impact role requiring a blend of creative storytelling, data-driven decision-making, and advanced technical knowledge of social advertising ecosystems.
Key Responsibilities
- Strategy & Planning: Develop and oversee multi-platform social media strategies (Meta, TikTok, LinkedIn, Snapchat, YouTube) that integrate seamlessly with SEO and PPC efforts.
- Performance Advertising: Manage and optimize high-budget paid social campaigns, focusing on ROAS, CPA, and lead generation.
- Content Leadership: Guide the creative team (designers and videographers) to produce high-performing, "digital-first" content and motion graphics.
- Community & Reputation: Oversee brand sentiment and community management across diverse industries, ensuring a consistent and professional voice.
- Data & Analytics: Use advanced tools (Google Analytics 4, Meta Business Suite, Hootsuite/Buffer) to translate complex data into actionable monthly reports for stakeholders.
- Influencer Strategy: Identify and manage strategic partnerships with Nigerian and international influencers to amplify brand reach.
- Market Insight: Stay ahead of regional trends in the Nigerian digital landscape to pivot strategies in real-time.
Requirements & Qualifications
- Education: B.Sc/BA in Marketing, Communications, or a related field. Professional certifications (Facebook Blueprint, Google Ads) are highly preferred.
- Experience: 5-7 years in social media management, with at least 3 years in a senior or lead role within a reputable digital agency.
- Track Record: Proven portfolio showing significant growth in followership, engagement, and most importantly -direct revenue or lead growth for past clients.
- Technical Mastery: Expert-level knowledge of Meta Ads Manager (including Pixel setup, CAPI, and retargeting).
- Proficiency in TikTok Ads and LinkedIn Campaign Manager.
- Deep understanding of social media SEO and algorithm shifts.
- The "very experienced" candidate must demonstrate a tangible history of scaling brands.
Skills:
- Copywriting: Exceptional ability to write persuasive, brand-aligned copy for various audiences.
- Crisis Management: Experience in handling PR "fires" or negative brand sentiment professionally.
- Creative Eye: Strong sense of aesthetics and the ability to storyboard video content (Reels/TikToks).
- Tools: Mastery of scheduling tools (Agorapulse, Sprout Social, or similar) and basic design/video editing proficiency (Canva, CapCut, or Adobe Suite).Education: B.Sc/BA in Marketing, Communications, or a related field. Professional certifications (Facebook Blueprint, Google Ads) are highly preferred.
- Soft Skills: High-level stakeholder management, presentation skills, and the ability to lead a team under tight deadlines.
Method of Application
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