Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.
Description
- As a Senior User Acquisition Manager you will be responsible for developing and executing robust user acquisition strategies, staying ahead of industry trends, and optimising campaigns across various advertising channels.
Responsibilities
You will:
- Set up, launch & measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations
- Extract meaningful insights from data to inform marketing strategies and campaign optimizations
- Collaborate closely with cross-functional teams, to optimise performance and drive user growth
- Develop relationships with advertising partners and networks to test new traffic sources
Requirements
What makes you a great candidate?
- Hands-on experience with running campaigns on DSP networks, SDK networks and Social Media networks (Meta, Adwords), among others
- Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appsflyer
- Experience in using advanced and privacy safe mobile measurement approaches such as SKAN network, Google Privacy Sandbox and Media Mix tools is a plus
- + 4 years of User Acquisition experience, ad monetization experience is a plus
- Experience scaling campaigns in Nigeria or other emerging markets is a plus
- Experience scaling Real Money Gaming campaigns is a plus
Benefits
What will it be like to work at Carry1st?
- Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to:
- Build awesome, industry-changing products, every day
- Grow with a VC-backed startup at the intersection of gaming and fintech
- Work from anywhere in the world with international teammates
- Own shares in the Company - enabling you to benefit from the value you create
Some additional perks:
- Co-working excursions: Travel to meet your colleagues in cities around the world
- Awesome equipment: Get everything you need to work effectively
- Remote working allowance: Put an additional $600 / year to optimise your WFH experience
- Learning and development: Attend courses, conferences and training events
- Social events: Participate in regular company events to relax and connect with teammates
- Birthday leave: Enjoy a paid day off on your special day
Method of Application
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