SEO Specialists at Techduce Africa

Techduce AfricaLagos, Nigeria Digital Marketing

Full Time

Techduce Africa is a Software Development Leading Company in Africa. The organization focuses on web-based business tools and information technology, including an office tools suite, Internet of things management platform, and a suite of IT management software. The company provides IT services from subsidiaries like DuceCampaign, DuceHost, DuceBot, DuceCRM, DuceIOfice, DuceStore and DuceDocu

Description

We seek Email Marketing Specialists responsible for optimizing client websites to improve search engine rankings and drive traffic.

Responsibilities

Keyword research: Conduct thorough research to identify the most relevant and effective keywords for a website or business.
On-page optimization: Optimize website elements such as content, meta tags, and images to improve search engine rankings and increase visibility.
Link building: Develop and implement strategies to build high-quality backlinks to the website to improve its authority and visibility in search engines.
Content creation: Work with content creators to ensure that all content is optimized for search engines and is relevant to target audience.
Analytics and reporting: Monitor and analyze website performance data to identify areas for improvement and track progress. Provide regular reports to stakeholders on SEO performance and recommendations for optimization.
Staying up-to-date with industry trends: Stay informed about the latest SEO trends, algorithms, and best practices to ensure that the website is optimized for search engines and is ranking well.
Technical SEO: Perform technical SEO audits to identify and resolve technical issues that may be affecting website performance and rankings.

Qualifications

Education: A bachelor’s degree in marketing, advertising, communication, or a related field is often preferred, although it is not always a requirement.
Industry experience: Relevant work experience in digital marketing, advertising, or a related field is typically preferred.
Technical skills: Proficiency in digital advertising platforms such as Google Ads and social media advertising, as well as analytics tools such as Google Analytics, is typically required.
Communication skills: Excellent written and verbal communication skills are important for collaborating with internal teams and presenting results to stakeholders.
Problem-solving skills: The ability to analyze data and identify solutions to improve campaign performance is critical.
Creativity: The ability to develop and implement creative advertising strategies is important to effectively reach and engage target audiences.
Knowledge of search engine algorithms: A strong understanding of how search engines rank websites and the factors that influence rankings is critical.
Technical skills: Proficiency in HTML, CSS, and JavaScript is important for optimizing website elements for search engines.
Experience with SEO tools: Experience with tools such as Ahrefs, SEMRush, Moz, and Google Search Console is often preferred.