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Social Media Content Creator at Project Growth

Project GrowthLagos, Nigeria Digital Marketing
Full Time
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!

Key Responsibilities:

  • Content Creation: Utilize Canva to design visually appealing graphics that align with the luxury and premium brand aesthetic.
  • Brand Presentation: Ensure all content reflects the high standards and sophisticated image of the brand.
  • Caption Writing: Craft engaging and on-brand captions that resonate with the target audience and enhance social media posts.
  • Hashtag Research: Conduct thorough research to identify relevant and trending hashtags to maximize content reach and engagement.
  • Content Calendar Development: Develop and manage content calendars to ensure consistent posting and strategic content distribution.
  • Scheduling and Posting: Handle the scheduling and posting of content across Instagram and TikTok, ensuring timely and effective delivery.
  • Influencer Outreach: Identify and reach out to influencers based on specific criteria set by the founders, crafting personalized messages to secure collaborations.
  • Community Engagement: Actively manage interactions by responding to comments and DMs, fostering a positive and engaging online community.
  • Affiliate Management: Utilize software like Skimlinks, ShareASale, ShopMy, or Grin for affiliate management and audience monetization.
  • Collaboration: Work closely with the founders to ensure all social media efforts align with the brand’s vision and objectives.

What Success Looks Like:

  • Enhanced Brand Visibility: Your creative and strategic content has significantly increased the brand’s visibility and engagement on Instagram and TikTok.
  • Effective Influencer Collaborations: Successfully established and maintained collaborations with influencers, enhancing brand credibility and reach.
  • Community Growth: Through active engagement and innovative content, you have fostered a vibrant and loyal online community.
  • Optimized Content Strategy: Your adept use of AI tools and thorough hashtag research have optimized content performance and audience engagement.

Qualifications:

  • Social Media Expertise: Proven experience managing social media accounts, particularly Instagram and TikTok, with a strong understanding of luxury branding.
  • Content Creation Skills: Proficiency in Canva and a good eye for design to create high-quality visuals.
  • Trend Awareness: Up-to-date with the latest social media trends and capable of integrating them into the content strategy.
  • Influencer Outreach: Experience in identifying and reaching out to influencers, crafting personalized and effective collaboration messages.
  • AI Utilization: Ability to leverage AI tools such as ChatGPT and ElevenLabs for enhanced content creation and engagement is a great advantage.
  • Tool Profiecincy: Familiarity with affiliate management tools like Skimlinks, ShareASale, ShopMy, or Grin.
  • Strong Communication Skills: Fluent in English with excellent communication abilities.
  • DTC Marketing Experience: Background in direct-to-consumer marketing is highly advantageous.
  • Proactive and Eager to Learn: A fun personality, fast learner, and highly motivated individual with a keen desire to acquire new skills.

Method of Application

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