The People Practice helps startups scale, and accelerate impact by providing bespoke people-centred solutions. The People Practice helps people access employment opportunities by exposing them to relevant knowledge and practical skills.
Our client, a leading all-in-one fraud and compliance platform for financial institutions and fintech, is looking for a creative, strategic, and execution-focused Social Media & Content Lead to manage the organization’s presence across LinkedIn, YouTube, Twitter/X, and other relevant digital channels. The ideal candidate will also lead the planning, writing, and distribution of our newsletters, ensuring consistent and compelling storytelling across all our digital touchpoints.
This role requires a blend of content creation, copywriting, platform management, and analytics. You will work closely with the Creative Designer and marketing team to translate insights, reports, events, and product updates into engaging narratives that resonate with compliance professionals, fintechs, and financial institutions.
Responsibilities
Content Strategy & Platform Management
- Develop and manage a content calendar aligned with business objectives, product updates, and industry events.
- Own and manage the organization’s social media presence on LinkedIn, YouTube, Twitter/X, and other relevant platforms.
- Craft clear, engaging, and platform-native copy for social media posts, video descriptions, and newsletters.
Newsletter & Thought Leadership Distribution
- Plan, draft, and distribute the organization’s newsletters to share product news, insights, and reports.
- Repurpose blog posts, reports, and leadership insights into digestible content for email and social distribution.
- Collaborate with the CEO and subject matter experts to amplify the organization’s voice online.
Community Engagement
- Build and nurture relationships with our growing online audience by responding to comments, initiating conversations, and engaging with relevant influencers and communities.
- Participate in conversations that position the organization as a thought leader in compliance, fraud prevention, and AML.
Performance Tracking & Optimization
- Monitor engagement, follower growth, and post-performance across platforms.
- Produce regular performance reports and use analytics to optimize posting strategy and content formats.
- Stay up to date with platform changes, content trends, and emerging digital formats to keep the organization’s content relevant and effective.
Qualifications
- 2–4 years of experience managing social media or content for a brand, preferably in fintech, SaaS, or B2B.
- Strong copywriting and digital storytelling skills, with the ability to craft content that is both strategic and engaging.
- Experience managing LinkedIn, YouTube, and Twitter/X accounts for a business.
- Familiarity with social media management and analytics tools.
- Proven track record of growing and engaging a digital audience.
- Self-starter with strong project management and organizational skills.
- Comfortable working in a fast-paced, startup environment.
Must have skills
- Excellent communication skills – able to translate complex technical issues into simple, customer-friendly solutions.
- Ability to work independently, prioritize multiple tasks, and thrive in a fast-paced environment.
Method of Application
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