At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations, we always search for opportunities beyond the agreed communications and the business objectives, we address special needs in other to find unique and tailored solutions through creative approaches.
Job Overview
- We are seeking an innovative and data-driven Social Media / Digital Marketing Manager to lead our client online marketing strategies within the real estate sector.
- The ideal candidate will be responsible for building and executing digital marketing campaigns to promote products, generate leads, and elevate brand awareness in B2B markets.
- This role requires experience in managing industrial product campaigns, driving audience engagement, and leveraging technical content to showcase the company’s expertise and product offerings.
Key Responsibilities
- Digital Strategy:Develop and implement digital marketing strategies to promote the company’s products, services, and technical expertise in the industrial/manufacturing space.
- Social Media Management:Manage the company’s presence on social media platforms like LinkedIn, Twitter, and YouTube, focusing on B2B engagement, technical content promotion, and industry thought leadership.
- Content Creation: Collaborate with engineering, sales, and product teams to produce high-quality digital content (case studies, whitepapers, product videos, blog posts) that resonates with target audiences in the industrial sector.
- Lead Generation: Execute targeted digital campaigns (Google Ads, LinkedIn Ads) to generate qualified leads for the sales team, driving interest in products, solutions, and services.
- SEO and SEM:Oversee SEO and SEM efforts to ensure that the company’s website ranks highly for industry-specific search terms, including product-related keywords, technical solutions, and industry news.
- Campaign Management: Design and execute email marketing campaigns, paid search ads, and retargeting initiatives to reach prospects and customers within the industrial sector.
- Data Analytics: Use digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.) to track, measure, and report on campaign performance, making data-driven recommendations for optimization.
- Brand Management: Ensure that the company’s brand is consistently represented across all digital channels and that all communications reflect the company’s position as a leader in the industry.
- Industry Research: Stay current on industry trends, emerging digital tools, and new marketing practices relevant to the industrial sector to maintain the company’s competitive edge.
Method of Application
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