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Social Media Executive at Harmony Group

Harmony GroupLagos, Nigeria Digital Marketing
Full Time
Harmony Group has been in business for several decades but was formally incorporated on 19th February 1992 by Corporate Affairs Commission (CAC). It has been one of the major business establishments and has become "a friendly name in Nigeria".

Responsibilities

  • Develop and implement social media strategies aligned with overall marketing goals.
  • Conduct market research and analyze social media trends to identify opportunities.
  • Set social media objectives and KPIs (Key Performance Indicators)
  • Research top trending content at a particular time, and ensure our content goes out with top trending videos/sounds
  • Create engaging and relevant content (text, images, videos) for various social media platforms.
  • Engage in activities that consistently grow the social media platforms
  • Responding to inquiries and drawing attention of the CRM Manager and other necessary personnel to responding to inquiries;
  • Social media posting, tracking and growth initiator
  • Develop and maintain a content calendar.
  • Schedule and publish content across different platforms.
  • Monitor social media channels for mentions, comments, and messages.
  • Respond to inquiries and engage with followers in a timely and professional manner.
  • Build and maintain relationships with key influencers and stakeholders.
  • Work closely with other marketing team members and stakeholders.
  • Collaborate with creative agencies or freelancers as needed.

Requirements

  • A Bachelor's Degree in Mass Communication, Marketing, Media Studies, or a related field.
  • Minimum of 8 years of experience in media, digital marketing, or content creation at management level is required.
  • Astrong understanding of the Nigerian market and its social media landscape.
  • Proficiency in managing various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) is essential.
  • Ability to create engaging and relevant content for different platforms, including written copy, images, and videos.
  • Familiarity with digital marketing principles, SEO, and social media advertising is a plus.
  • Ability to track, analyze, and interpret social media data to measure campaign performance and identify trends.
  • Knowledge of using content management systems (CMS) to manage and publish content.
  • Excellent written and verbal communication skills are necessary for interacting with stakeholders and building relationships.

Method of Application

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