We are a technologically driven world-class medical testing facility that offers a wide range of medical laboratory and radio diagnostic testing. We provide timely, accurate and reliable results to our patients, giving them health assurance.
JOB DUTIES
- Review social media channels for any overnight activity, including comments, messages, and mentions and fill in your report.
- Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
- Monitor industry news and trending topics to identify opportunities for relevant and timely content.
- Create and schedule social media posts for the remainder of the day, ensuring a consistent presence across platforms.
- Collaborate with internal teams to gather content ideas, news updates, and patient testimonials for upcoming posts.
- Conduct keyword research and optimize social media content for search engine visibility and discoverability.
- Review the day's social media performance metrics, including engagement, reach, and audience growth.
- Analyze data to identify trends, insights, and areas for improvement in content strategy and audience engagement.
- Kickstart the week with a team meeting to discuss upcoming content, campaigns, and priorities.
- Review the content calendar for the week and make adjustments as needed based on current events or industry trends.
- Plan and schedule social media posts for the week ahead, ensuring alignment with overall marketing objectives.
- Conduct a weekly performance review to assess the success of social media campaigns and content initiatives.
- Compile a weekly report summarizing key metrics, achievements, and areas for improvement.
- Brainstorm ideas for future content and campaigns based on insights gathered throughout the week.
RESPONSIBILITIES
- Develop and execute social media strategies to enhance brand visibility, engagement, and reach within the medical/health industry.
- Create compelling and informative content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Monitor social media channels for trends, discussions, and relevant news related to the medical/healthcare industry.
- Manage the social media content calendar, ensuring timely and consistent posting of content that aligns with company goals and objectives.
- Engage with followers, respond to comments, and address inquiries or concerns in a timely and professional manner.
- Collaborate with internal teams, including marketing, communications, and healthcare professionals, to develop content and campaigns that resonate with our target audience.
- Analyze social media metrics and performance data to evaluate the effectiveness of campaigns and make data-driven recommendations for improvement.
- Stay up-to-date on industry trends, best practices, and emerging technologies in social media marketing and healthcare communication
Qualifications:
- BSc degree in Marketing or relevant field
- Experience in the healthcare sector is an added advantage.
- Strong interpersonal skills and the ability to work well in a team environment.
Method of Application
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