Our company is searching for a talented social media officer and digital marketer to create interactive online content and maintain a smooth user interface for our website and social media pages.
You'll be responsible for producing content that matches the company's brand, aesthetic, and marketing strategy, including social media graphics, website banners, and promotional artwork.
The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching and informative content. In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs.
Responsibilities
Support and implement social media strategy for the group ensuring it aligns with the company’s brand
Daily management and update of websites and blogs
Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc
Constant engagement on all social media handles; Facebook, Twitter, histogram, google, google plus, WhatsApp, blogs, Bloomberg etc
Drive search engine optimization for the association
Developing a content calendar across all platforms ensuring a constant supply of relevant content.
Create engaging and professional image and video visuals that reflect client and their brand
Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
Co-develop all association collaterals and online and offline publications.
Be responsible for all newsprint, radio and television and all public relations activities.
Digital Designer Responsibilities:
Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative ebooks.
Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.
Design, build and maintain our social media presence
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Ensuring consistency in designs and content across all company platforms.
Reviewing product positioning and online marketing content to identify room for improvement.
Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.
Requirements
Bachelor's Degrees in Digital Design, Graphic Design, or a related field with 3+ years relevant work experience.
Proven experience in a professional digital design role.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
A portfolio of previous digital design work to showcase experience and creativity.
Solid knowledge of design software programs, such as Sketch, and Adobe Creative Suite.
Ability to clearly present design ideas and concepts for campaigns and projects.
A team player with exceptional organizational and technical skills.
