Gtext Group is a leading digital marketing agency in Nigeria with speciality in Mobile, Email and Social Media Marketing. With our experience of over 9 years, we are sure of servicing you well and beyond your expectations.
Job Overview
- We are looking for a dynamic Social Media Manager to join our marketing team.
- This role involves developing and executing social media strategies that enhance brand visibility, engage audiences, and drive traffic across multiple platforms.
- The ideal candidate will possess a deep understanding of social media trends and analytics, combined with exceptional communication skills.
Key Responsibilities
- Develop, implement, and manage social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, and written) across social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
- Monitor social media channels for industry trends, customer feedback, and engagement metrics to adjust strategies accordingly.
- Analyze performance metrics and generate reports to assess the effectiveness of campaigns and inform future strategies.
- Collaborate with marketing and content teams to align social media efforts with overall marketing goals.
- Engage with followers and respond to inquiries in a timely and professional manner.
- Stay up-to-date with social media best practices, emerging platforms, and industry trends.
Skills
Essential Skills:
- Proficient in social media platforms and tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling and analytics.
- Strong writing and editing skills, with an ability to create compelling content tailored to different audiences.
- Knowledge of social media advertising, including paid campaigns and targeted promotions.
- Excellent analytical skills to interpret data and derive actionable insights.
- Creative thinking and problem-solving abilities.
Personal Attributes:
- Highly organized with the ability to manage multiple projects and meet deadlines.
- Strong interpersonal skills and a collaborative approach to teamwork.
- Passionate about social media and its impact on brand engagement.
Method of Application
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