Optimist Group is a 360 multimedia and asset management company offering premium audiovisual content development, production & broadcast, equipment leasing services for media and non-media assets, training and consultancy.
Job Description
- Optimist Media Group is in search of creative and driven individuals to join our team as Social Media Managers.
- This role offers an exciting opportunity to shape our online presence, engage our audience, and craft compelling narratives across various social platforms.
- Whether you're a digital trendsetter or a data-driven strategist, we welcome candidates who possess a passion for storytelling and a knack for fostering meaningful online connections.
Responsibilities
- Develop and implement a comprehensive social media strategy aligned with the organization's goals and brand identity.
- Create, curate, and schedule engaging content across social platforms, including text, image, and video posts.
- Monitor social media channels for trends, conversations, and opportunities to engage with the audience.
- Respond to comments, messages, and inquiries in a timely and authentic manner.
- Foster community growth and engagement by interacting with followers and influencers.
- Collaborate with the marketing team to integrate social media efforts with overall marketing campaigns.
- Analyze and report on social media metrics, using insights to refine strategies and improve performance.
- Stay current with social media trends, algorithms, and best practices to ensure optimal reach and impact.
- Manage social media advertising campaigns, including targeting, budgeting, and performance tracking.
- Implement crisis management procedures when necessary to address negative feedback or situations.
Education + Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field. Relevant certifications are a plus.
- Proven experience as a Social Media Manager or in a similar role, with a portfolio showcasing successful campaigns.
- Proficiency in using social media management tools and analytics platforms.
- Strong writing skills with the ability to create engaging and compelling content.
- Familiarity with various social media platforms and their respective best practices.
- Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
- Creative thinking and a keen eye for visual aesthetics.
- Excellent organizational skills to manage multiple campaigns and platforms effectively.
- Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.
Method of Application
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