Social Media Manager at PrimoFinesse Consulting

PrimoFinesse is a choice provider of innovative business advisory solutions and top-notch training services for small and medium enterprises. We give unconventional and workable business strategies that yield astounding profit. We help businesses in the efficient working of the People, Process, Strategy and Technology in alignment with business objectives. Our expertise cuts across budgeting and forecasting, cashflow and cost management, sales management and advisory, Strategy formulation and Implementation, Business Planning, Structure Design and Implementation, policies, processes and procedures design, human resource management, inventory management, process and efficiency management, internal audit and internal control, risk assessment, business/career coaching and training.

Responsibilities
Social Media Strategy and Planning:

• Develop and implement comprehensive social media strategies that align with the brand's marketing goals and objectives.
• Conduct market research and analyze trends to identify opportunities for engagement and growth on various social media platforms.
• Create and manage a social media content calendar, scheduling posts, and planning campaigns to ensure consistent and timely content delivery.

Content Creation:

• Produce high-quality, engaging content, including images, videos, graphics, and written posts, that reflect the brand's voice and style.
• Collaborate with the design team to create visually appealing and on-brand graphics and multimedia content for social media channels.
• Develop and execute creative concepts for social media campaigns, promotions, and special events to drive audience engagement and interaction.

Community Engagement:

• Monitor and respond to comments, messages, and mentions across social media platforms to foster a positive and engaging community.
• Build and maintain relationships with influencers, brand ambassadors, and key opinion leaders to amplify brand reach and visibility.
• Encourage user-generated content and engage with followers to create a sense of community and loyalty.

Analytics and Reporting:

• Track and analyze social media performance metrics, including engagement rates, reach, impressions, and follower growth.
• Prepare regular reports on social media performance, providing insights and recommendations for optimization and improvement.
• Use data and analytics to identify successful strategies and content, adjusting plans based on performance and audience feedback.

Campaign Management:

• Plan and execute social media advertising campaigns, including budget management, ad creation, targeting, and performance analysis.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives and brand promotions.
• Monitor and report on the effectiveness of paid social media campaigns, making adjustments to optimize results.
• Brand Consistency and Compliance:
• Ensure all social media content adheres to brand guidelines, maintaining a consistent tone, voice, and visual style.
• Stay updated on social media best practices, platform updates, and industry trends to keep the brand's social media presence current and competitive.
• Monitor and enforce compliance with legal and ethical standards, including copyright, privacy, and advertising regulations.

Qualifications

• First degree in Marketing, Communications or a related field.
• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns and content.
• Proficiency in social media platforms, including Instagram, Facebook, Twitter, Pinterest, and TikTok.
• Excellent content creation skills, including graphic design, video production, photography, and copywriting.
• Strong understanding of social media analytics, tools, and software.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse audiences.
• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines.
• Passion for fashion, trends, and the digital landscape, with a keen eye for detail and aesthetics.

Other Benefits Includes:

• Health Insurance
• Leave allowance
• Performanace bonus.

Method of Application

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