Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!
Key Responsibilities:
- Content Repurposing: Adapt TikTok DTC content for broader social media distribution, ensuring it aligns with brand messaging and audience interests.
- Trend Research: Stay updated with trending hashtags and music to enhance post visibility and engagement across various social media channels, specifically YouTube and Instagram.
- Video Production Assistance: Guide the co-founders on creating YouTube video content that captivates the target audience, leveraging insights into consumer preferences.
- Community Engagement: Foster a vibrant brand community by replying to comments and DMs with a fun, wholesome tone.
- Posting Cadence Management: Schedule social media posts across platforms using tools like Publer or Hootsuite, maintaining a consistent brand presence.
- Visual Platform Expertise: Leverage Pinterest to showcase the visual appeal of the brand’s products, enhancing digital discovery.
What Success Looks Like:
- Enhanced Brand Visibility: Through repurposed content and strategic hashtag use, you've increased the brand's reach and engagement across social media platforms.
- Strong Community Connection: Your efforts in community engagement have cultivated a loyal and active online brand community.
- Strategic Content Guidance: Your insights into video content production have directly contributed to creating highly engaging and relevant material for the target audience.
Qualifications:
- Experience in repurposing DTC content for social media, preferably within the beauty industry.
- Familiarity with female-oriented consumer products and an understanding of beauty space trends.
- Proficiency in social media management and automation tools (Publer, Hootsuite).
- Demonstrated ability to engage communities on social media platforms in a tone that reflects the brand’s values.
- Knowledge of Pinterest and its application for visual products.
- Canva experience for creating visual content is desirable.
- Shopify, SEO, and Google search optimization experience are desirable but not required.
Method of Application
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